Want FREE Templates on Strategy & Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.






Marcus Insights
Strategic Business Development for Renewable Energy in Evolving European Market


Need help finding what you need? Say hello to Marcus. Based on our proprietary MARC [?] technology, Marcus will search our vast database of management topics and best practice documents to identify the most relevant to your specific, unique business situation. This tool is still in beta. If you have any suggestions or questions, please let us know at support@flevy.com.

Role: Head of Strategy and Business Development
Industry: Renewable Energy in Europe

Situation: Driving the strategic direction and business development initiatives for a renewable energy company in Europe, focusing on market expansion, project financing, and partnerships with government entities. Internally, the company faces challenges in aligning long-term strategic objectives with short-term project execution, leading to potential inconsistencies in project selection and resource allocation. Externally, the renewable energy industry is characterized by evolving regulatory frameworks, competitive dynamics, and technological innovations, necessitating a proactive and adaptive approach to business development. My role involves not only shaping the company's strategic roadmap and project portfolio but also forging strategic partnerships and investment opportunities to drive sustainable growth and market leadership.

Question to Marcus:


How can we align long-term strategic objectives with short-term project execution and capitalize on emerging opportunities in the evolving renewable energy landscape?


Ask Marcus a Question

Based on your specific organizational details captured above, Marcus recommends the following areas for evaluation (in roughly decreasing priority). If you need any further clarification or details on the specific frameworks and concepts described below, please contact us: support@flevy.com.

Strategic Planning

In the dynamic context of renewable energy in Europe, Strategic Planning is pivotal for harmonizing long-term goals with immediate project execution. As the sector grapples with regulatory shifts and technological advancements, a flexible yet focused strategic plan can serve as a compass.

This involves establishing clear, achievable long-term objectives that reflect the company's vision for market Leadership in renewable energy, while also being adaptable to external industry changes. Integrating Scenario Planning into the strategic planning process can greatly enhance your ability to anticipate and navigate future market uncertainties, ensuring that short-term projects align with the broader strategic vision. Furthermore, a robust strategic plan should prioritize projects based on their alignment with long-term goals and their potential to capitalize on emerging market opportunities, ensuring efficient resource allocation and sustained growth in the ever-evolving renewable energy landscape.

Learn more about Strategic Planning Scenario Planning Leadership

Project Management

Effective Project Management is crucial for bridging the gap between strategic objectives and project execution in the renewable energy sector. Given the complex, multi-faceted nature of renewable energy projects—which often involve intricate regulatory approvals, technological challenges, and cross-border collaborations—a methodical approach to project management can ensure that projects are delivered on time, within budget, and in alignment with strategic goals.

Adopting project management methodologies like Agile can enhance flexibility and responsiveness to changes, a valuable trait in the rapidly evolving energy sector. Emphasizing the importance of Risk Management within project management practices can also safeguard against unforeseen challenges, ensuring smoother project execution and more consistent progress towards strategic objectives.

Learn more about Risk Management Project Management Agile

Partnership Development

Forging strategic partnerships is essential for a renewable energy company aiming to expand its market presence and influence in Europe. Partnerships with government entities, technology providers, and other industry players can provide access to new markets, share the financial burden of large-scale projects, and accelerate technological innovation.

To effectively capitalize on these opportunities, it’s crucial to adopt a strategic approach to partnership development that aligns with your company’s long-term objectives. This entails identifying potential partners whose strategic interests and capabilities complement your own, and who can help navigate the regulatory and competitive challenges of the renewable energy landscape. Building strong, mutually beneficial partnerships will be key to driving sustainable growth and achieving market leadership in the renewable energy sector.

Learn more about Partnership Agreement

Risk Management

As the renewable Energy Industry continues to evolve, Risk Management becomes increasingly critical for navigating the sector's inherent uncertainties and volatilities. Implementing a comprehensive risk management framework that identifies, assesses, and mitigates risks associated with regulatory changes, technological advancements, and market dynamics is crucial.

This should include both Financial Risks, such as project financing and investment uncertainties, and Operational Risks, such as Supply Chain disruptions and project execution challenges. By proactively managing these risks, your company can make more informed decisions, allocate resources more efficiently, and maintain a competitive edge in the fast-paced renewable energy market.

Learn more about Supply Chain Energy Industry Operational Risk Financial Risk Risk Management

Sustainability and Corporate Social Responsibility (CSR)

Embedding Sustainability and Corporate Social Responsibility (CSR) into your strategic planning and project execution is not only a moral imperative but also a strategic differentiator in the renewable energy sector. Consumers, investors, and government entities increasingly prioritize sustainability and CSR in their decision-making processes.

Demonstrating a genuine commitment to sustainable practices and social responsibility can enhance your company’s reputation, foster goodwill among stakeholders, and open doors to new business opportunities, especially in Europe where these values are highly regarded. This includes adopting sustainable project development practices, investing in local communities, and actively contributing to the global transition towards cleaner energy. By integrating sustainability and CSR into your core business strategy, you can drive long-term Value Creation for your company and its stakeholders, while also contributing to the broader societal shift towards sustainability.

Learn more about Value Creation Corporate Social Responsibility Sustainability

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.


How did Marcus do? Let us know. This tool is still in beta. We would appreciate any feedback you could provide us: support@flevy.com.

If you have any other questions, you can ask Marcus again here.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Additional Marcus Insights