Organic Growth Framework (OGF) – PowerPoint PPTX Template

GROWTH STRATEGY PPT TEMPLATE DESCRIPTION

Editor Summary Organic Growth Framework (OGF) is a 98-slide PowerPoint framework (PPTX) developed by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants that teaches a behavior-driven approach to organic growth. Read more The deck lays out a 5-phase methodology and includes 6 practical tools/templates: Customer Decision Journey Waterfall, Propensity-based Segmentation Map, Customer Portrait® Framework, BCVP template, Implementation plan template, and diagnostic questions. Target users include marketing executives, business consultants, sales leaders, product managers, and strategy teams. Sold as a digital download on Flevy.

Use this framework when an organization needs to drive organic growth by changing customer behaviors—typical triggers include flat sales, new product launches, strategic planning, or initiatives to improve marketing-to-sales conversion.
  Marketing executives running workshops to map customer touchpoints and identify high-yield behaviors.
  Business consultants conducting propensity-based segmentation to prioritize customer segments.
  Sales leaders diagnosing conversion leakage and designing interventions to improve conversion rates.
  Product managers developing a Behavior Change Value Proposition to align messaging with targeted actions.
The five-phase sequence—mapping, propensity segmentation, leakage diagnostics, BCVP development, and disproportionate sequential investment—follows a structured, hypothesis-driven prioritization and sequencing approach used in McKinsey and BCG.

Read Presentation Deep Dive

Explore Slides inside the Deck:

Structured Four-Step Growth Plan Implementation Process Defining Market Segments via Propensity Mapping Bridging the Value Perception Gap in CVP

Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, superior product doesn't always win the customer.

The Organic Growth Framework (OGF) is an approach to organic growth that focuses on changing customer behavior, instead of differentiating products. The central idea of the OGF is that we can drive faster, more reliable sales growth by identifying and focusing on 1 or 2 high-yield customer behaviors. Through this approach, we can change the behavior of customers at critical places in their buying journey, thereby shifting them onto paths most favorable to our offering.

The Organic Growth Framework follows a 5-phase process:

1. Map the Customer Decision Journey Waterfall
2. Use Propensity-based Segmentation
3. Identify Points of Leakage and Leverage
4. Develop a Behavior Change Value Proposition (BCVP)
5. Invest Disproportionately and Sequentially

This presentation explains these 5 phases in detail. Key frameworks, concepts, and tools covered include the Customer Decision Journey, Customer Decision Journey Waterfall, Propensity-based Segmentation Mapping, the Customer Portrait(r) Framework, Customer Narrative, Behavior Change Value Proposition (BCVP), Value Perception Gap, CVP-BCVP Matrix, among others.

This deck also includes slide templates for you to use in your own business presentations.

The Organic Growth Framework (OGF) offers a comprehensive approach to driving sustainable growth by focusing on customer behavior. This PPT delves into the intricacies of the Customer Decision Journey, providing a detailed analysis of each phase. It emphasizes the importance of propensity-based segmentation and the identification of high-yield behaviors. The framework also highlights the critical role of developing a Behavior Change Value Proposition (BCVP) to align with customer perceptions. By investing disproportionately and sequentially, the OGF ensures targeted and efficient resource allocation. This presentation is an invaluable resource for executives looking to implement a structured, behavior-driven growth strategy.

Explore Slides inside the Deck: