Bridging the Value Perception Gap in CVP PPT


This PPT slide, part of the 98-slide Organic Growth Framework (OGF) PowerPoint presentation, addresses a critical issue in the Customer Value Proposition (CVP) framework, specifically highlighting the Value Perception Gap that can arise between sellers and customers. It emphasizes that the CVP is often defined by the seller, which can lead to a misalignment with the customer's actual perception of value. The seller's perspective is focused on what they believe is valuable, while the customer’s decision-making is based on their own interpretation of value.

The slide outlines 2 key components: the Seller Value Proposition and Customer Value Perception. The Seller Value Proposition is crafted by the seller, reflecting their vision of value. Conversely, the Customer Value Perception is shaped by the customer's experiences and expectations. The gap between these 2 perspectives can lead to a disconnect, which is detrimental to sales and customer satisfaction.

It poses critical questions regarding the existence of this disconnect and encourages reflection on whether the seller's offering resonates with the customer's needs. The slide concludes with a strong call to action, stressing the importance of minimizing the Value Perception Gap. It asserts that customers ultimately make purchase decisions based on their own perceptions, not the seller's assumptions.

This content serves as a vital reminder for executives to align their value propositions with customer perceptions to enhance engagement and drive sales. Understanding this gap is essential for refining strategies and ensuring that offerings meet customer expectations effectively.



This slide is part of the Organic Growth Framework (OGF) PowerPoint presentation.

This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It is an emerging Growth Strategy framework that focuses on changing customer behaviors, instead of product differentiation.

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