Transforming Marketing Models for the Digital Era PPT
This PPT slide, part of the 19-slide Omnichannel Marketing PowerPoint presentation, presents a comparative analysis of the Traditional Marketing Model versus the Omnichannel Marketing Model, emphasizing the necessary transformation for brands to thrive in the digital age. The left column outlines characteristics of the Traditional Marketing Model, which is largely focused on awareness and delivering messages to consumers. This model relies heavily on paid media campaigns, has fixed timelines, and maintains strict control over marketing messages. It also adopts a siloed approach to consumer and shopper marketing, which can limit collaboration and responsiveness.
In contrast, the Omnichannel Marketing Model is designed to create branded experiences that engage consumers both before and after purchase. This model prioritizes owned, shared, and earned media, moving away from traditional paid advertising. It emphasizes a dynamic, always-on approach that allows for continuous engagement and iteration based on consumer feedback and behavior. The focus shifts towards creating provocative content that fosters community and drives commerce, indicating a more holistic view of consumer interaction.
The slide also highlights the need for improved collaboration across various levels and functions within organizations. It suggests that brand manufacturers and retailers must work together more closely, leveraging insights from digital platforms to enhance marketing effectiveness. This transformation is not merely about adopting new tools, but requires a fundamental shift in mindset and operational integration to meet the demands of modern consumers. The insights provided here are crucial for any organization looking to adapt its marketing strategy to be more relevant and effective in today’s fast-paced environment.
This slide is part of the Omnichannel Marketing PowerPoint presentation.
EXPLORE MORE SLIDES FROM THIS PRESENTATION
EXPLORE MORE PRESENTATIONS ON
Customer Experience Data & Analytics Omni-channel Marketing Channel Strategy Omnichannel Marketing Feedback
Flevy is the world's largest knowledge base of best practices.
Leverage the Experience of Experts.
Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.
Download Immediately and Use.
Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.
Save Time, Effort, and Money.
Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.
