This PPT slide, part of the 76-slide Digital Strategy in Higher Education PowerPoint presentation, outlines a proposed conceptual digital team structure for an educational institution, focusing on how to effectively manage digital initiatives. It is divided into several key areas: Strategy & Planning, Channel Initiatives, Channel Management, Domestic Marketing, and International Marketing. Each section highlights specific responsibilities and functions that are crucial for the successful implementation of digital strategies.
The Strategy & Planning segment emphasizes the importance of formulating a digital channel strategy. It mentions the need for ongoing market intelligence and suggests that the team should work closely with the Learning & Teaching side of the university. This indicates a collaborative approach to ensure alignment with educational goals.
Channel Initiatives focus on the execution of approved digital initiatives. It stresses the necessity of adhering to documented objectives and requirements, which reflects a structured approach to project management. The mention of a specific project at Education Institution X suggests that practical applications are being prioritized.
Channel Management details the operational aspects of managing digital assets, including platforms and data integration. This section underscores the importance of enforcing standards and ensuring accessibility, which are critical for maintaining a user-friendly digital environment.
Domestic and International Marketing sections delineate responsibilities for marketing activities aimed at different target audiences. The Domestic Marketing team is tasked with engaging users and monitoring digital effectiveness, while the International Marketing team focuses on attracting international students, indicating a strategic approach to market segmentation.
Overall, the slide presents a comprehensive framework for managing digital initiatives within an educational context, highlighting the need for collaboration, structured management, and targeted marketing efforts.
This slide is part of the Digital Strategy in Higher Education PowerPoint presentation.
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