Assessing Digital Maturity across Key Channels PPT

This PPT slide, part of the 76-slide Digital Strategy in Higher Education PowerPoint presentation, presents a digital maturity framework focused on channels, specifically assessing capabilities across web, mobile, and social media. It categorizes these capabilities into 4 distinct levels: Emerging, Developing, Defined, and Advanced. Each level outlines the characteristics and deficiencies associated with the respective channels.

For the web, Level 1 indicates a static presence with minimal user engagement, while Level 2 introduces some dynamic content driven by existing customer data. By Level 3, organizations can personalize content and effectively source information from various external sites. The Advanced level emphasizes a fully responsive web presence that anticipates user needs.

In mobile capabilities, the framework starts with a lack of strategy at Level 1, progressing to a more integrated mobile vision by Level 4. This evolution highlights the importance of mobile solutions that enhance the overall customer experience. The Defined level showcases strong capabilities in managing the customer lifecycle through mobile applications.

Social media capabilities begin at Level 1 with no formal strategy and evolve to a fully integrated approach by Level 4. The framework illustrates how social media can be embedded within the customer lifecycle, providing measurable value to the organization. By the Advanced stage, social media functions as a critical partner in various organizational aspects, including marketing and IT.

Overall, this framework serves as a diagnostic tool for organizations aiming to assess their digital maturity across key channels. It offers insights into areas for improvement and strategic focus, guiding executives in making informed decisions about their digital transformation initiatives.

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