Mobile Strategy Primer – PowerPoint PPT Template

DIGITAL TRANSFORMATION PPT TEMPLATE DESCRIPTION

Editor Summary Mobile Strategy Primer is a 23-slide PowerPoint by LearnPPT Consulting that outlines a mobile strategy for retail and consumer businesses, covering impacts across 3 channels (offline retailing, online retailing, social networking) and 3 strategic imperatives: discovery across the Purchase Funnel, seizing new market opportunities, and making mobile central to omni-channel marketing. Read more The deck includes discussion of m-commerce, digital trends, key executive questions, and the BCG Purchase Funnel framework. Sold as a digital download on Flevy with immediate digital download.

Use this primer when rising mobile usage is changing customer shopping behavior and your organization must define or refine a mobile presence across retail, online, and social channels.

  Retail executives assessing how in-store experiences and mobile interactions should integrate across offline retailing and omni-channel marketing.
  Marketing leaders redesigning customer journeys and touchpoints to capture mobile-driven conversions along the Purchase Funnel.
  E-commerce managers optimizing mobile commerce flows and conversion metrics for smartphone users.
  Digital strategy leads preparing executive presentations and decision questions using slide templates and the BCG Purchase Funnel.

The deck’s three-imperative structure and use of the BCG Purchase Funnel reflect funnel-based consulting practice for customer journey analysis.

Explore Slides inside the Deck:

Mobile Technology's Influence on Retail Channels Key Imperatives for Effective Mobile Strategy Development Transforming Customer Engagement in Retail Channels

Mobile usage is on the rise and transforming the customer shopping behavior. It is the age of the Mobile Revolution.

From 2016 to 2017, the time spent each day on mobile has increased by 7 minutes, reaching a total 3 hours and 15 minutes each day. At the start of 2017, there are almost 5B unique mobile users globally. More people are spending more of their time on mobile and performing more activities through mobile. In fact, smartphone penetration is reaching critical mass usage across all markets. It is important for most retail organizations to develop a Mobile Strategy.

This presentation discusses how the Mobile Revolution has broad impacts across 3 channels:

1. Offline Retailing
2. Online Retailing
3. Social Networking

We also discuss the 3 critical imperatives in developing a Mobile Strategy:

1. Discover new ways to interact with customers along the Purchase Funnel.
2. Seize new market opportunities.
3. Make mobile platforms a key element in our omni-channel marketing strategy.

Additional topics discussed include the Purchase Funnel, digital trends, mobile commerce (m-commerce), key questions, and more. This deck also includes slide templates to be used in your own presentations.

The Mobile Strategy Primer delves into the profound impact of mobile connectivity on various business channels, emphasizing the necessity for organizations to adapt to this digital transformation. The PPT outlines how mobile commerce, also known as m-commerce, has revolutionized customer interactions across all stages of the shopping process. It provides actionable insights on leveraging mobile platforms to enhance customer engagement and drive sales.

Key questions are posed to help executives evaluate their current mobile strategy, including the ability to adapt to technological advancements and the flexibility to conduct experiments. The presentation includes templates and frameworks, such as the BCG Purchase Funnel, to aid in developing a comprehensive mobile strategy. This resource is essential for any organization looking to stay competitive in the rapidly evolving digital landscape.

Explore Slides inside the Deck: