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Enterprise Architecture (EA) is a well-defined framework for conducting enterprise analysis, design, planning, and implementation for the successful development and execution of strategy. Practitioners of EA, known as Enterprise Architects, are often called upon to draw conclusions from the information collected to address the goals of enterprise architecture: Effectiveness, Efficiency, Agility, and Durability.

As with any business strategy, the EA discipline is there to support the business transformation to success with a design strategy. The term "Enterprise" in Enterprise Architecture refers to the greater scope of the organization, which includes the customers, contacts, stakeholders in the wider market environment, which is addressed by the Digital Strategy. Enterprise Architecture should involve a holistic approach at all times.

EA helps organizations drive innovations and new business capabilities across their entire value chain and to better understand the digital environment where they will be operating.

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Source: Enterprise Architecture for Digital Strategy PowerPoint document

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