Customer-centric Segmentation (PowerPoint PPTX Slide Deck)

CUSTOMER SEGMENTATION PPT DESCRIPTION

Explore our Customer-centric Segmentation framework, crafted by ex-McKinsey and Big 4 consultants. Enhance your strategy with data-driven insights for B2C success. Customer-centric Segmentation is a 24-slide PPT PowerPoint presentation slide deck (PPTX) available for immediate download upon purchase.

Explore Slides inside the Deck:

Four-Phase Framework for Customer-Centric Segmentation Framework for Effective Customer-Centric Segmentation Managing Change and Expectations in Segmentation Implementation

Ever more B2C concerns are going all-out to develop Customer-centric organizations. Companies Organizations in Customer-centricity depend on some type of Market Segmentation.

Market Segmentations assist in understanding the customer more intimately. This understanding has to be based on solid data. Organizations are gathering immense amounts of data but are failing to derive real value from their effort.

A segment-centered model will work only when it is entrenched in the organization's Corporate Strategy, cuts through frontiers of all business units and functional departments, and gives well-defined and practical direction.

The following 4-phase approach to Customer-centric Segmentation provides the necessary wherewithal to develop and implement a successful Customer-centric Segmentation.

1. Delineate Purpose
2. Plan around Purpose
3. Functionalize Segmentation
4. Control Implementation

Organizations implementing this approach gain a considerable advantage in making Customer-centricity more than a catchphrase.

The slide deck also includes some slide templates for you to use in your own business presentations.

Evolving customer demands and expectations are compelling businesses to rethink their operating models. This PPT delves into how technology's exponential growth is reshaping customer behavior and marketing strategies. With 80% of the global population projected to have mobile telephony access and over 60% using smartphones or low-cost tablets, businesses must adapt to these changes. Customer expectations now prioritize convenience, flexibility, personalization, and global trends like the rise of women in the workforce.

The framework emphasizes the importance of a strategic or tactical approach to segmentation based on desired outcomes. Retail banks, for instance, cluster clientele by earnings or asset categories, while others focus on behavior and channel usage. The document provides a comprehensive guide on defining segmentation purposes, planning around these purposes, operationalizing the segmentation, and controlling the implementation process. This structured approach ensures that segmentation efforts are aligned with corporate strategy and deliver tangible business value.

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CUSTOMER SEGMENTATION PPT SLIDES

Four-Phase Framework for Customer-Centric Segmentation

This PPT slide outlines a four-phase process for implementing customer-centric segmentation. The first phase, "Delineate Purpose," involves defining segmentation objectives to align with corporate goals. The second phase, "Plan around Purpose," emphasizes strategic resource alignment to meet these objectives. In the third phase, "Functionalize Segmentation," insights from segmentation are translated into actionable marketing and product development strategies. The final phase, "Control Implementation," focuses on monitoring and managing segmentation execution to ensure alignment with intended goals. This structured methodology enhances customer engagement and marketing effectiveness by addressing evolving customer demands.

Framework for Effective Customer-Centric Segmentation

This PPT slide outlines a customer-centric segmentation framework organized into 4 key components. "Delineate Purpose" emphasizes defining objectives behind segmentation efforts to align with strategic goals. "Plan around Purpose" indicates that strategies should be developed with these objectives in mind. "Functionalize Segmentation" involves translating insights into actionable segments, such as creating customer profiles or personas to guide product development and marketing strategies. "Control Implementation" highlights the importance of monitoring and managing the execution of the segmentation strategy to remain effective in changing market conditions. The central graphic, "Customer-centric Segmentation," visually connects these components, reinforcing that effective segmentation is a continuous, iterative process.

Managing Change and Expectations in Segmentation Implementation

This PPT slide outlines the final phase of a customer-centric segmentation process, focusing on control implementation and expectation management. Change management is critical for effective segmentation, as misalignment with business processes can lead to misunderstandings. Controlling expectations from the outset is vital, especially during "big bang" launches that may oversimplify the necessary changes. Clear communication from leaders facilitates stakeholder understanding and progress. Regular engagement between senior executives and on-ground leaders reinforces messaging and gains staff buy-in, essential for successful implementation. This collaborative approach acts as a coaching mechanism, aligning everyone with the segmentation strategy's objectives. Effective control implementation requires attention to both technical adjustments and managing human factors.

Unlocking Value from Customer Data: The Paradox

Organizations face challenges in leveraging extensive customer data, exemplified by the Customer Data Paradox. Despite collecting vast amounts of data, many struggle to extract actionable insights due to ineffective segmentation strategies misaligned with business objectives. This misalignment complicates deriving useful insights, hindering responsiveness to customer needs. Developing a comprehensive company-wide Operating Model is essential for transforming customer data into valuable insights that inform improved Go-to-Market strategies. Addressing these segmentation issues enables organizations to better harness data capabilities, enhancing performance and customer satisfaction. Successful examples from specific sectors can serve as benchmarks for improving data utilization strategies.

Core Principles for Customer-Centric Transformation

This PPT slide outlines customer-centricity as a strategic approach for organizations to adapt to changing customer needs. Key principles include: "Protect business against disintermediation," which emphasizes safeguarding direct customer relationships; "Redefine customer relationships," advocating for deeper engagement beyond transactions; "Increase productivity to gain an edge," highlighting operational efficiency to boost customer satisfaction; "Diversify sources of revenue," encouraging exploration of new revenue streams to reduce risk; and "Collaborate with new partners across the Value Chains," stressing the importance of strategic partnerships to enhance offerings. These principles guide executives in aligning business models with evolving customer expectations.

Evaluating Customer Profitability in Segmentation Strategies

This PPT slide outlines the significance of customer profitability in customer-centric segmentation, presenting 3 approaches. First, some firms use profitability as the primary basis for segmentation, directly targeting the most profitable customer segments. Second, other organizations incorporate profitability alongside other metrics, allowing for a nuanced understanding of customer segments. Third, some companies evaluate potential segments against profitability benchmarks, ensuring effective resource allocation to maximize returns. Each method has distinct advantages and costs, and reliance solely on profit-based segmentation may not be feasible in all industries, such as Financial Services, where multiple pathways to profitability exist. Organizations should consider their unique circumstances when implementing customer profitability in segmentation strategies.

Source: Best Practices in Customer-centric Organization, Customer Segmentation PowerPoint Slides: Customer-centric Segmentation PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting