Transformation is about making fundamental changes in how business is conducted in order to help cope with a shift in market environment and achieve a sustainable, quantum improvement in performance. Specifically, this fundamental change can be in the company's corporate strategy, business model, organization, culture, people, or processes.

This presentation explainsa a Business Transformation framework geared towards the specific situation of a new CEO taking charge of the organization. When a new CEO is hired, stakeholders expect significant changes, including Transformation. For this Transformation to be effective, the CEO needs to take action immediately. While this framework is designed for new CEOs, the approach and concepts can also be applied to any type of Transformation project.

This Transformation Framework follows a 4-phase approach:

1. Define the Ambition - starts up to 100 days before starting
2. Energize the Organization - first few weeks
3. Prepare and Launch the Transformation - first 100 days
4. Drive the Transformation - first 18 months

Additional topics covered include No Regret Initiatives, Medium Term Initiatives, Types of Transformations, Common Pitfalls, Transformation Levers, Case for Change, and Transformation Goals.

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