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Organic Growth Framework (OGF) Series: Phase 2 (PowerPoint PPTX)

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Author: LearnPPT TOP AUTHOR [?]

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File Type: 23-slide PowerPoint presentation (PPTX)

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DOCUMENT DESCRIPTION

This product (Organic Growth Framework [OGF] Series: Phase 2) is a 23-slide PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, superior product doesn't always win the customer.

The Organic Growth Framework (OGF) is an approach to organic growth that focuses on changing customer behavior, instead of differentiating products. The central idea of the OGF is that we can drive faster, more reliable sales growth by identifying and focusing on 1 or 2 high-yield customer behaviors. Through this approach, we can change the behavior of customers at critical places in their buying journey, thereby shifting them onto paths most favorable to our offering.

The Organic Growth Framework follows a 5-phase process.

1. Map the Customer Decision Journey Waterfall
2. Use Propensity-based Segmentation
3. Identify Points of Leakage and Leverage
4. Develop a Behavior Change Value Proposition (BCVP)
5. Invest Disproportionately and Sequentially

This presentation is part of a series on OGF and focuses on the second phase of the process. Topics discussed include the Customer Decision Journey, the Marketing Strategy Process, Strategic Objectives, Propensity-based Segmentation, among topics.

This deck also includes slide templates for you to use in your own business presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Customer Segmentation, Market Segmentation, Growth Strategy PowerPoint Slides: Organic Growth Framework (OGF) Series: Phase 2 PowerPoint (PPTX) Presentation, LearnPPT

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File Type: PowerPoint (pptx)

Number of Slides: 23 (includes cover, transition, & marketing slides)

Tag(s): Customer Segmentation Market Segmentation Growth Strategy

This business document is categorized under: Business Framework Primers

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): May 3, 2021

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