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The "Deliver Business Value with IT" series provides a good overview and actionable material of the ways a CIO can provide valuable and effective support to your company strategy and leverages business model concepts to deliver business value from IT. Martin Palmgren propose an extremely solid piece of work that comes across as the A-Z reference of how to execute and implement IT strategy from a CEO and CIO level perspective."
The CIO and the IT Department need to position as premium provider of IT services and focus on value to cost.
In order to avoid the "do we really need a CIO and IT department to bother us with technology when we can use the cloud?" the CIO has to ensure that the business strategy and business objectives are supported by IT (from a Business and IT architecture perspective). Where the IT Strategy support Strategy execution, "Time to Market", Cost Effectiveness and stakeholder expectations from an Executive, Business Unit, IT Management and IT Risk Management perspective.
To deliver business value with IT we need to Focus on the Business Bottom Line: How fast can we get our products and services to market 'Time to Market' & how can the IT department support the business from a Cycle Time and Cost Effectiveness perspective.
The IT Bottom line is that up to 40 % of current IT spend occurs outside the IT budget (CRM, Cloud). The IT department needs to position itself as a facilitator to IT services and effectively address emerging needs, market opportunities and demonstrate that the current Business Model is supported effectively. The IT department should facilitate the access to IT services to support new and current business initiatives. The business strategy emerge out of a number of initiatives that are successful or not. The IT department need to support the 'Run' of day-to-day operations as well as new projects. The Cloud might particularly be of interest within this frame.
We believe that in order for the CIO and the IT Department to position as premium provider of IT services and focus on value to cost we need to understand the Business (IT) Strategy and how the IT department can deliver effectively to business objectives, that is to deliver business value with IT:
• What is the Business's strategy and plans?
• What is the current business model that IT has to support?
• Where could IT make a significant impact on the business?
• Are there any further opportunities to use IT?
• How do we provide IT Services as we meet demand and cost drivers where the decision is to make (internal) or to buy (external service provider)?
We have identified 2 key trends for the CIO to focus on: – Differentiation (That is, how does IT provide a competitive advantage for the business), and – Cost (How does the IT Department deliver IT Services cost effectively). To do so we need to Build an effective IT Delivery Model to meet business needs and expectations as we leverage business strategy execution and business processes supported by an IT Service strategy (ITIL, IT – CMF, CobIT 5 (ValIT, CobIT 4.1, RiskIT), ISO 38 500, TOGAF and ISO 9001, ISO 27 001, COSO) delivered in a Business IT roadmap; that is how do we support business objectives and processes leveraged by IT and an effective IT Services strategy. Within this scope we would by definition address how we execute the IT service strategy (ITIL) Design – Spell out IT Activities from a demand and supplier side, Build – Set IT processes and key performance indicators, Run – Aligned to described ITIL activities and processes and full IT Financial Management (supported by delivery capability IT CMF, COBIT 5). Once services defined we can then decide where to run the application that support the IT and or Business Services (server / internal / external cloud / outsourced provider).
The CIO and IT Department that sit around and wait for the Business Strategy to be formalised to build an IT strategy and vision might not make the 18 months magic mark. The IT Bottom line is that the IT Strategy should support business objectives, with new technology as needed as the IT department delivers effective IT Services and innovative technology solutions to improve competitiveness, demonstrated and articulated.
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Source: CANVASSED in a Business (IT) Strategy Canvas: IT Vision PDF (PDF) Document, Martin Palmgren
ABOUT THE AUTHOR: MARTIN PALMGREN
Martin PALMGREN, (IT) Strategy & Transformation Executive @ .COMMUNICATE
Martin Palmgren is a seasoned Senior Business / IT Strategy and Transformation Executive that has addressed Strategy formulation and roll out for fortune 500 businesses internationally with a focus on how to ensure that the business strategy and objectives are supported by IT with an effective IT Strategy and Governance (that is how do we support business objectives and processes leveraged by IT and an effective IT strategy).
Martin is an expert in "how to deliver business value with IT" where he works with both Business and IT Executives to reach this objectives and has delivered best in class practice with major actors in the Pharma, Bank, Manufacturing and Insurance Sector to articulate the "IT Business Model" "This is how we deliver effective IT services to the business" and the "Business (IT) Value proposition" This is how we support business objectives with services in a time to market perspective. He has over the last 2 years also addressed how to build an effective "Cloud Business Model" to take full advantage of the flexibility and cost advantage that new cloud solutions permit to improve Time to Market, Cost Effectiveness and Cycle Time.
Martin has accompanied a number of IT consulting companies and editors in their Go to Market with Client acquisition, (Large) Account Introductions, Alliances (notably with BIG 5 consultancies), Market Position (Forrester, Gartner, Bright Talk) and position of the Value Proposition (discovery, competitive analysis of market offerings, road map to realign solutions portfolio and transform sales and delivery operations, develop new market strategy and execution plans, and drive sales transformation, acquisition of smaller actors).
He is an international thought leader and visiting professor at some of France's top business schools, notably EDHEC where he intervenes on Innovation, Business Model Innovation, Strategy, IT Strategy (Execution), IT Governance, IT Sourcing, Cloud (Sourcing).
Martin Palmgren has published 77 additional documents on Flevy.
This business document is categorized under the function(s): Information Technology Strategy, Marketing, & Sales
It applies to All Industries
File Size: 2.9 MB
Number of Pages: 196
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Initial upload date (first version): Aug 5, 2013
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