This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
This product (Building On-demand Marketing Capabilities) is a 25-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.
The accelerating pace of Digital technologies will force companies to meet new consumer demands for marketing that’s always relevant. Marketing is progressively shifting towards "on-demand," which means consistent, pertinent, as well as receptive to customer’s demands, grabbing their attention by standing out from the competition, and able to deliver concrete solutions.
This framework begins with a discussion of the 4 Areas of Consumer Demand: Now, Can I, For Me, and Simply.
This framework also discusses an approach to building On-demand Marketing capabilities. To build these capabilities, companies will need coordinated efforts across the board to shine at 3 levels:
1. Create Interactions across the Consumer Decision Journey
2. Make Data and Discovery a Continuous Cycle
3. Deliver New Skills and Processes
Additional topics discussed include Consumer Decision Journey, the 3 Data Lenses, Customer Experience, among other topics.
The slide deck also includes some slide templates for you to use in your own business presentations.
This comprehensive PPT delves into the intricacies of consumer demand in the digital age, emphasizing the critical need for businesses to adapt their marketing strategies. It provides a detailed analysis of the four key areas of consumer demand—Now, Can I, For Me, and Simply—highlighting how these demands shape consumer expectations and interactions. The framework offers actionable insights into creating seamless consumer experiences across various touchpoints, ensuring that businesses remain competitive and relevant.
The presentation also explores the continuous cycle of data and discovery, underscoring the importance of leveraging data to understand consumer behavior and preferences. By integrating new skills and processes, companies can enhance their marketing capabilities, driving better customer engagement and satisfaction. This document is a valuable resource for executives aiming to refine their marketing strategies and build robust on-demand marketing capabilities.
This PPT slide provides an overview of the Customer Decision Journey, emphasizing its complexity and the necessity for a collaborative approach across various functions within an organization. It highlights how customers engage with brands at multiple touchpoints, which includes analyzing, purchasing, and sharing feedback. The slide stresses that understanding this journey isn't solely the responsibility of the marketing team; it requires input from various departments to effectively capture customer interactions.
Key components of the research into the Customer Decision Journey are outlined. Identifying "use cases" is crucial, as these are specific scenarios that lead to customer satisfaction. This understanding can help tailor experiences that resonate with customers. The slide also mentions the importance of recognizing trigger points that influence product selection, which can guide marketing strategies and product development.
Another significant aspect discussed is the exploration of customer frustrations. Understanding what irritates shoppers can provide insights into areas for improvement, ultimately enhancing the customer experience. The role of social media is also noted, suggesting that it can be leveraged to amplify customer value perception.
The right approach involves cross-functional teams mapping out innovative ways to engage customers based on their diverse attitudes and spending behaviors. The slide suggests that a store's brand positioning can significantly influence the design of customer experiences, utilizing warm visuals and messaging to reinforce value. Overall, this slide serves as a call to action for organizations to rethink their strategies in light of the intricate nature of customer decision-making.
This PPT slide outlines 4 critical areas of consumer demand that businesses must address as digital technologies evolve. It emphasizes the importance of enhancing customer experiences across all interactions. The first area, labeled "NOW," highlights that consumers expect to engage with brands at any time and from anywhere. This underscores the necessity for companies to ensure their platforms are accessible and responsive, catering to the immediacy that modern consumers demand.
The second area, "CAN I," points to the need for consumers to leverage a vast array of information in innovative ways. Companies must provide tools and resources that empower consumers to utilize this data effectively, creating value through tailored experiences. This suggests a shift towards more interactive and engaging platforms that facilitate consumer exploration and discovery.
"FOR ME," the third area, addresses the expectation that brands will utilize personal data to enhance consumer experiences. Consumers are increasingly aware of their data and expect organizations to use it responsibly to meet their individual needs. This calls for transparency and trust, as companies must demonstrate how they are leveraging data to improve service and personalization.
Lastly, "SIMPLY" indicates that consumers desire straightforward and efficient digital interactions. The expectation is for seamless experiences that minimize friction and maximize convenience. Companies should focus on simplifying processes to meet these demands.
Overall, the slide serves as a strategic reminder for organizations to rethink their marketing and operational approaches to better align with evolving consumer expectations. By addressing these 4 areas, businesses can enhance their engagement and foster stronger relationships with their customers.
This PPT slide outlines the importance of effectively managing online data pools to unlock significant opportunities for organizations. It is divided into 2 main sections, labeled "TELESCOPE" and "BINOCULARS," each highlighting different aspects of data utilization in marketing strategies.
In the "TELESCOPE" section, the focus is on the necessity for companies to interpret market trends and product insights clearly. Many organizations struggle with the sheer volume of data available, often lacking direction on what to monitor and who should be involved in the analysis. The text emphasizes the value of digital sources in identifying both threats and opportunities. For example, it mentions how monitoring social media discussions about natural ingredients in shampoos enabled a company to quickly launch a new product line, demonstrating the potential for first-mover advantages in emerging markets.
The "BINOCULARS" section addresses the challenges firms face in understanding their media expenditures and customer interactions across various journeys. It highlights the need for on-demand marketing strategies that integrate customer data from multiple touchpoints. This integration is crucial for creating a comprehensive view of Consumer Decision Journeys. A detailed analysis of customer interactions allows organizations to identify costs per action and optimize decision-making processes. The text suggests that as more customer interactions become digitized, the ability to analyze and leverage this data will improve significantly.
Overall, the slide serves as a call to action for organizations to refine their data management practices, ensuring they can capitalize on insights to enhance marketing effectiveness and drive growth.
This PPT slide outlines essential steps for traditional companies aiming to enhance their digital capabilities and processes. It emphasizes the need for senior executives to reorganize their marketing structures to better integrate with other departments. This restructuring is crucial for transforming how companies manage customer interactions, campaign strategies, performance metrics, and vendor relationships.
The first step involves building a robust digital data analytics team. This team should operate under a unified structure with standardized roles, training, and career development paths. Such a framework is intended to create a talent pipeline that supports business units and drives significant upgrades in IT capabilities.
Next, the slide highlights the importance of reviewing e-commerce trade accounts. This review is necessary for effectively managing online business operations, ensuring that companies can adapt to the evolving digital marketplace.
The slide also discusses the establishment of a new e-commerce trade team equipped with digital analytics capabilities. This team is tasked with improving the online merchandise mix and enhancing the visibility of the firm's products on e-commerce platforms.
Finally, it mentions the formation of a customer-relationship management (CRM) team. This team will leverage mobile services, coupon programs, and social communities to collect direct consumer data, thereby enhancing brand interaction and engagement.
These structural and team changes are positioned as vital for companies to quantify their needs and optimize existing agency relationships. The insights provided here are critical for any organization looking to thrive in the digital space.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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