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Organic Growth Framework (OGF) Series: Primer   31-slide PPT PowerPoint presentation (PPTX)
$25.00

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Organic Growth Framework (OGF) Series: Primer (PowerPoint PPTX)

File Type: 31-slide PPT PowerPoint presentation (PPTX)

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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DESCRIPTION

This product (Organic Growth Framework [OGF] Series: Primer) is a 31-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, superior product doesn't always win the customer.

The Organic Growth Framework (OGF) is an approach to organic growth that focuses on changing customer behavior, instead of differentiating products. The central idea of the OGF is that we can drive faster, more reliable sales growth by identifying and focusing on 1 or 2 high-yield customer behaviors. Through this approach, we can change the behavior of customers at critical places in their buying journey, thereby shifting them onto paths most favorable to our offering.

The Organic Growth Framework follows a 5-phase process.

1. Map the Customer Decision Journey Waterfall
2. Use Propensity-based Segmentation
3. Identify Points of Leakage and Leverage
4. Develop a Behavior Change Value Proposition (BCVP)
5. Invest Disproportionately and Sequentially

This presentation is part of a series on OGF. This is the first in the series and provides an introduction to OGF. Topics discussed include the Customer Decision Journey, the Marketing Strategy Process, Strategic Objectives, Propensity-based Segmentation, among topics.

This deck also includes slide templates for you to use in your own business presentations.

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Source: Best Practices in Customer Decision Journey, Growth Strategy, Marketing PowerPoint Slides: Organic Growth Framework (OGF) Series: Primer PowerPoint (PPTX) Presentation, LearnPPT Consulting


$25.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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File Type: PowerPoint pptx (PPTX)
Number of Slides: 31 (includes cover and all slides)


ABOUT THE AUTHOR

Author: LearnPPT Consulting
Additional documents from author: 98

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.

We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies. [read more]


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