10 Hidden Strategic Opportunities (PowerPoint PPTX Slide Deck)

BEHAVIORAL ECONOMICS PPT DESCRIPTION

Discover 10 hidden strategic opportunities identified by ex-McKinsey and Big 4 consultants. Enhance your decision-making with actionable insights and templates. 10 Hidden Strategic Opportunities is a 22-slide PPT PowerPoint presentation slide deck (PPTX) available for immediate download upon purchase.

Explore Slides inside the Deck:

Identifying Unmet Market Needs for Innovation Exploring Applications of Emerging Technologies Leveraging Customer Innovations for Product Enhancement

Potential opportunities always surround leaders. It is up to them to pounce on them or regret overlooking them when someone else takes advantage of them.

Psychologists call this trait "confirmation bias" where individuals pick the data that supports their existing opinions and approaches and doubt information which defies their mindsets. Leaders need to train themselves to consider the slight hints of the opportunities surrounding them—in the form of incongruities to their personal beliefs and ideas. The ability to control personal bias and explore anomalies results in uncovering opportunities that competition may not recognize.

There are 10 "hidden" strategic opportunities that exist in all businesses, geographies and industries. It's up to the leaders to notice these. This presentation expands on each of these 10 strategic opportunities.

The slide deck also includes some slide templates for you to use in your own business presentations.

This presentation delves into gaps in industries that innovative leaders can exploit. Each opportunity is dissected with real-world examples, offering actionable insights for executives ready to capitalize on overlooked areas. The slide deck is structured to guide you through recognizing and leveraging these hidden opportunities, ensuring you stay ahead of the competition.

The PPT also provides templates to customize and apply these strategies to your business context. These tools are designed to facilitate immediate implementation, helping you to swiftly identify and act on strategic opportunities that others might miss.

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BEHAVIORAL ECONOMICS PPT SLIDES

Identifying Unmet Market Needs for Innovation

This PPT slide identifies market opportunities created by gaps where products are presumed available, but are not. This misconception allows innovators to introduce new offerings that fulfill unmet needs. Historical examples, like the tablet computer and mobile phone, illustrate that perceived solutions often do not exist until a company enters the market with a novel product. Kate Spade's success in the 1990s exemplifies this; she recognized a gap for stylish yet practical handbags in a market dominated by high-priced, impractical options. By launching fabric handbags, she filled this void and gained consumer appreciation, including from celebrities. This case underscores the rewards of addressing market gaps and the impact of innovative thinking on industry dynamics.

Exploring Applications of Emerging Technologies

This PPT slide explores the discovery of new technologies and their applications, highlighting the challenges researchers face in effectively utilizing promising innovations. The case of ArthroCare Corporation illustrates this, as its Coblational process uses radiofrequency energy to disintegrate impaired tissue while preserving surrounding areas. Initially aimed at cardiac surgery, the competitive market prompted co-founder Hira Thapliyal to seek alternative applications. He identified a viable use in orthopedic surgeries, specifically arthroscope-guided procedures, opening a market opportunity of approximately 2 million operations annually. This underscores the importance of adaptability in technology application, leading to enhanced profitability and market success.

Leveraging Customer Innovations for Product Enhancement

Manufacturers can leverage innovative customer applications of their products to enhance satisfaction and expand market reach. Engaging in two-way communication with customers is essential for gathering feedback and improving product design. When customers identify new uses, manufacturers should proactively adapt products to accommodate these innovations. For instance, Haier modified washing machines to clean vegetables after discovering this use in rural areas, capturing significant market share in a new segment. This approach fosters customer loyalty and drives growth by enhancing the product's value proposition and creating new marketing strategies for broader customer segments.

Source: Best Practices in Creative Thinking, Cognitive Bias PowerPoint Slides: 10 Hidden Strategic Opportunities PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting