Please register (it's free!) or login to view the document preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

DOCUMENT DESCRIPTION

This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations.

Businesses are interested in understanding how innovations diffuse, so that they can better predict and manage this consumer adoption. A popular framework for this is the Consumer Adoption Lifecycle (or Product Lifecycle), which traces the adoption of a product as it passes through 5 categories of consumers. This is a viewpoint that focuses on people.

Rogers' Five Factors is a product-focused framework that should be used in conjunction with the Consumer Adoption Lifecycle. Developed by Everett Rogers, this framework proposes that the rate of innovation diffusion is largely driven by 5 product-based factors:
1. Relative advantage
2. Compatibility
3. Complexity
4. Trialability
5. Observability

This document explains the framework, provides examples, shows how to use this framework with the Production Adoption Lifecycle, and includes PowerPoint templates that can be leveraged in your own analysis.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Rogers' Five Factors PowerPoint document

This document can be purchased as part of a discount bundle:

Product Strategy Bundle	View Details

This document is part of the following Business Toolkits:

Product Launch Strategy	View Details
Product Strategy	View Details
Product Adoption	View Details

Top Flevy Author [?]

Rogers' Five Factors

Sold by PPT Lab (this author has 25 documents)

$39.00

ALL FEES INCLUDED

Add to Cart

This business document is categorized under the function(s): Strategy, Marketing, & Sales

It applies to All Industries.

File Type: PowerPoint (ppt)

File Size: 493.5 KB

Number of Slides: 29

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Mar 2, 2013

Ask the Author a Question

Must be logged in Click here to log in

CUSTOMER TESTIMONIALS

"Your business framework guides help us add structure and clarity to what we're doing and I'm sure improve the output. They also save us a lot of time. Just in opportunity cost of our staff alone, these documents have paid for themselves many times over."

– VP of Marketing at a Multinational Corporation

"Flevy has been proven to be an invaluable resource for our firm. We have used many of the documents in our client engagements as have found the content to be very thorough and professionally put together. Good to know a resource like this exists."

– Partner at a Management Consulting Firm

SELECT CUSTOMERS

Flevy has provided quality business documents to businesses and organizations of all sizes across the world—in over 60 countries. Below is just a very small sample of our customer base.

Did you know?

The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

VIEW BY

Are you a business professional?
Join Flevy and sell your business documents.

Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.

CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

	Pricing Strategy Listed under: Strategy, Marketing, & Sales View more from: LearnPPT Top Flevy Author [?] 38-slide PowerPoint deck and supporting Excel workbook. This presentation provides an in-depth discussion on Pricing Strategy. Topics include: Skimming vs. Penetration Consumer Adoption Curve Advantages and Disadvantages Pricing Approach Price Curve Analysis Price Sensitivity [read more]	$49.00 Add to Cart View Details
	Pricing Strategy Implementation Toolkit Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 63-slide PowerPoint deck. This toolkit is focused on the point at which we actually ask the customer for a price increase. None of the strategic value of a pricing recommendation matters unless we take action with the customer. There are several tools and [read more]	$89.99 Add to Cart View Details
	Product Lifecycle Listed under: Strategy, Marketing, & Sales View more from: LearnPPT Top Flevy Author [?] 34-slide PowerPoint deck. Product Lifecycle Analysis is an invaluable tool for developing a robust product marketing strategy. Marketers and strategists can use this analysis to predict sales growth, associated customer and competitor behaviors, and, in turn, [read more]	$39.00 Add to Cart View Details
	Psychology of Product Adoption Listed under: Strategy, Marketing, & Sales View more from: PPT Lab Top Flevy Author [?] 46-slide PowerPoint deck. Some innovations are truly spectacular, but consumers are slow or just refuse to adopt. In fact, over 70% of all new products fail in the marketplace--and innovative, new products fail at an even higher rate. Why is this the case? And, [read more]	$39.00 Add to Cart View Details
	Product Line Profitability Analysis Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 62-slide PowerPoint deck. This presentation is a training document on how to determine the true profitability of a product line. Unlike the traditional accounting, this approach assigns costs to products based on relevant cost drivers that can help management make [read more]	$49.99 Add to Cart View Details
	Product Innovation Management This is a FlevyPro [?] document. What is FlevyPro? Subscribe and Save as a FlevyPro member! 23-slide PowerPoint deck. Product Innovation has become everyone's responsibility. But, when everybody owns innovation, nobody owns innovation. Strategically, Product Innovation now calls for Innovation Management to minimize duplication and confusion. [read more]	$20.00 Add to Cart View Details
	Kano Customer Satisfaction Model This is a FlevyPro [?] document. What is FlevyPro? Subscribe and Save as a FlevyPro member! 26-slide PowerPoint deck. The Kano Customer Satisfaction Model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano. This model classifies customer preferences into 4 categories of product [read more]	$20.00 Add to Cart View Details
	Assessment Dashboard - Product Development Listed under: Strategy, Marketing, & Sales View more from: Gerard Blokdijk Excel workbook and supporting ZIP. The Product Development Self-Assessment will make you a Product Development domain expert by: * Reducing the effort in the Product Development work to be done to get problems solved * Ensuring that plans of action include every Product [read more]	$79.00 Add to Cart View Details
	Assessment Dashboard - Product Life Cycle Management Listed under: Strategy, Marketing, & Sales View more from: Gerard Blokdijk Excel workbook and supporting ZIP. Here are several sample Product Life Cycle Management requirements: * How do we measure improved Product Life Cycle Management service perception, and satisfaction? * How likely is the current Product Life Cycle Management plan to come [read more]	$79.00 Add to Cart View Details
	Product to Product Platform Transformation This is a FlevyPro [?] document. What is FlevyPro? Subscribe and Save as a FlevyPro member! 20-slide PowerPoint deck. A Product Platform is the creation of a common core that invites third parties to develop and market an increasing number of product variants. An effective Product Platform enhances management of market vulnerability. Undertaking the [read more]	$20.00 Add to Cart View Details

Keyphrase:
Search in...	Document Title Document Description
Filter by author:
Filetype:	PowerPoint Excel Word PDF
Library:	Marketplace FlevyPro [?]

Rogers' Five Factors

Log In Below

Receive our Free Primer on Strategy Development & Execution

Get Our FREE Product.