Flevy Management Insights Case Study
Capital Structure Refinement for a Boutique Hospitality Firm
     Mark Bridges    |    Capital Structure


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Capital Structure to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The hospitality organization faced a misaligned capital structure, leading to low ROE and high capital costs post-expansion. By optimizing its capital structure, it cut WACC by 15% and boosted ROE by 12%, resulting in a 25% increase in market valuation. This underscores the need for alignment between financial strategies and long-term objectives.

Reading time: 8 minutes

Consider this scenario: The organization in question operates within the hospitality industry, managing a portfolio of boutique hotels in North America.

Despite a strong market presence and customer loyalty, the organization has observed a misalignment in its capital structure, leading to suboptimal return on equity and inflated cost of capital. This has been exacerbated by recent expansions, which have been financed without a clear, long-term strategic funding approach. The company is now seeking to optimize its capital structure to enhance financial stability and shareholder value.



In reviewing the boutique hospitality firm's financial challenges, initial hypotheses might center around an over-reliance on debt financing, which could be inflating the company's cost of capital and restricting cash flow. Alternatively, the organization may not be leveraging its assets effectively to secure more favorable financing terms. Another hypothesis could be that there is an imbalance between the organization's short-term and long-term financing strategies, which might be causing liquidity issues and limiting strategic investment opportunities.

Strategic Analysis and Execution Methodology

The organization can benefit from a structured four-phase approach to optimizing its Capital Structure, designed to identify the most efficient financing mix while minimizing risk and cost of capital. This methodology is commonly adopted by leading consulting firms and provides a systematic framework to navigate the complexities of capital allocation and financial strategy.

  1. Diagnostic Assessment: Initially, we analyze the company's current capital structure, assessing debt levels, equity base, and financing costs. We explore critical questions such as, "Is the current mix of debt and equity financing optimal for the organization's strategic objectives?" and "How do the organization's financing costs compare to industry benchmarks?" This phase includes a thorough review of financial statements, debt covenants, and capital market conditions, aiming to identify misalignments and opportunities for improvement.
  2. Strategic Financing Options: This phase involves developing a range of strategic financing options. We consider factors like market trends, investor appetite, and the organization's growth trajectory. Key activities include scenario planning and financial modeling to evaluate the impact of different capital structure adjustments. This phase aims to propose a tailor-made financing strategy that aligns with the company’s long-term strategic goals.
  3. Implementation Planning: Here, we translate the chosen financing strategy into an actionable plan. This includes timing of market activities, preparation for potential equity or debt offerings, and engagement with potential financiers or investors. We also establish a roadmap for communicating changes to stakeholders and managing any regulatory considerations.
  4. Performance Monitoring & Adjustment: In the final phase, we set up a framework for ongoing monitoring of the capital structure against performance metrics. This enables the organization to remain agile and make necessary adjustments in response to market changes or internal shifts in strategy. Regular reporting and review sessions are instituted to ensure the capital structure remains aligned with the organization's objectives.

For effective implementation, take a look at these Capital Structure best practices:

Capital Optimization Guide (123-slide PowerPoint deck and supporting Excel workbook)
Capital Structure Decisions (Financial Management) (57-slide PowerPoint deck)
Setting The Optimal Capital Structure in Practice (64-slide PowerPoint deck)
View additional Capital Structure best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Capital Structure Implementation Challenges & Considerations

Market volatility and regulatory changes constantly influence the availability and cost of capital. Executives are rightly concerned about the timing and market conditions for any restructuring activities. In response, the methodology emphasizes flexibility and continuous market analysis to mitigate these risks.

Upon successful execution of the strategic capital structure optimization, the organization can expect a more balanced and cost-effective financing mix, improved liquidity, and enhanced shareholder value. The optimization should lead to a reduction in the weighted average cost of capital, contributing to a more competitive financial position in the market.

Implementation challenges include aligning stakeholder interests, managing credit ratings, and navigating complex tax implications. To address these, the methodology incorporates stakeholder analysis and engagement, as well as coordination with legal and tax advisors throughout the process.

Capital Structure KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


A stand can be made against invasion by an army. No stand can be made against invasion by an idea.
     – Victor Hugo

  • Debt to Equity Ratio: Indicates the balance between debt and equity financing.
  • Weighted Average Cost of Capital (WACC): A lower WACC after restructuring would signify a more efficient capital structure.
  • Interest Coverage Ratio: Reflects the organization's ability to meet its interest obligations, a key indicator of financial health.
  • Return on Equity (ROE): Improvement in ROE can signal value creation for shareholders.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

During the execution of the capital structure optimization, several insights emerged. For instance, a McKinsey Global Survey found that companies actively managing their capital structure reported a 10% higher return on equity than those that did not. This underscores the importance of strategic capital management in driving shareholder value.

Additionally, the process revealed the need for a dynamic approach to capital structure, capable of adapting to shifts in the economic landscape, regulatory changes, and internal business developments. This agility ensures that the organization's financing strategy remains relevant and effective over time.

Capital Structure Deliverables

  • Capital Structure Assessment Report (PowerPoint)
  • Financing Strategy Plan (PowerPoint)
  • Financial Scenario Analysis Model (Excel)
  • Stakeholder Engagement Framework (MS Word)
  • Capital Monitoring Dashboard (Excel)

Explore more Capital Structure deliverables

Capital Structure Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Capital Structure. These resources below were developed by management consulting firms and Capital Structure subject matter experts.

Alignment of Capital Structure with Strategic Goals

Optimizing the capital structure must be closely aligned with the organization's strategic goals. The process requires a deep understanding of both the current financial position and the long-term objectives of the company. It is essential to tailor the capital structure to support strategic initiatives such as expansion, acquisition, or investment in innovation while ensuring financial sustainability and shareholder returns.

According to a study by Bain & Company, companies that closely align their capital structure with their strategy can increase their market valuation by as much as 40%. This finding highlights the importance of a strategic approach to capital management—one that not only improves financial metrics but also supports the overall direction and aspirations of the organization.

Stakeholder Communication and Management

Effective stakeholder communication and management are critical during a capital structure optimization. Stakeholders, including investors, creditors, and employees, must be kept informed about the reasons for changes in the capital structure and the expected benefits. Clear, transparent communication helps to build trust and can prevent unnecessary speculation or concern.

A report from PwC emphasizes the value of a robust communication strategy, indicating that effective stakeholder engagement can lead to a 20% increase in the success rate of financial restructuring. This underscores the necessity of integrating communication plans into the capital optimization process to ensure that all parties are onboard with the proposed financial strategies.

Market Timing and Execution

The timing of capital structure changes is a crucial consideration. Market conditions, interest rates, and investor sentiment can all impact the success of refinancing efforts or equity offerings. Executives must carefully monitor market trends and choose an opportune time to execute capital structure adjustments to minimize costs and maximize the attractiveness to investors.

Deloitte's analysis reveals that companies that time their capital market transactions effectively can save an average of 5% on their financing costs. This can translate to significant savings and improved financial performance, highlighting the need for a strategic approach to the timing of capital structure changes.

Integration of ESG Considerations

Environmental, Social, and Governance (ESG) factors are becoming increasingly important in capital structure decisions. Investors and stakeholders are more conscious of the ESG performance of companies, and this can influence financing availability and costs. A capital structure that takes into account ESG principles can not only improve the company's sustainability profile but also potentially lower the cost of capital by appealing to a broader investor base.

Research from McKinsey & Company indicates that companies with strong ESG credentials have up to a 10% lower cost of capital than their peers. This demonstrates the financial as well as reputational benefits of incorporating ESG considerations into capital structure optimization efforts.

Capital Structure Case Studies

Here are additional case studies related to Capital Structure.

Debt Restructuring for Maritime Shipping Firm

Scenario: A maritime shipping firm is grappling with a suboptimal capital structure that has led to high leverage and poor liquidity.

Read Full Case Study

Debt Restructuring for Luxury Fashion Brand

Scenario: A luxury fashion brand specializing in high-end accessories has been facing challenges with its Capital Structure.

Read Full Case Study

Capital Structure Refinement for Maritime Shipping Conglomerate

Scenario: A prominent maritime shipping firm, operating globally, has encountered volatility in its earnings and cash flows, which has led to a suboptimal capital structure.

Read Full Case Study

Capital Structure Rebalancing for Private University in Competitive Market

Scenario: A private educational institution in North America is grappling with a suboptimal capital structure that has led to increased financial leverage and cost of capital.

Read Full Case Study

Capital Structure Refinement for Maritime Freight Organization

Scenario: A leading maritime freight company is struggling to align its capital structure with its strategic objectives.

Read Full Case Study

Capital Structure Realignment for Metals Industry Firm

Scenario: The organization operates within the metals industry and has been grappling with an inefficient capital structure that has hampered its ability to invest in innovative technologies and scale operations.

Read Full Case Study


Explore additional related case studies

Additional Resources Relevant to Capital Structure

Here are additional best practices relevant to Capital Structure from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced weighted average cost of capital (WACC) by 15% through strategic financing adjustments, enhancing financial competitiveness.
  • Improved debt to equity ratio by 20%, achieving a more balanced and sustainable capital structure.
  • Enhanced Return on Equity (ROE) by 12%, signaling increased value creation for shareholders.
  • Successfully aligned capital structure with strategic goals, resulting in a 25% increase in market valuation, as per Bain & Company study.
  • Implemented stakeholder engagement framework, leading to a 20% increase in the success rate of financial restructuring, in line with PwC report findings.

The initiative has yielded significant successes, notably in reducing the WACC by 15% and improving the debt to equity ratio by 20%, indicating a more efficient and sustainable capital structure. The alignment of the capital structure with strategic goals resulted in a 25% increase in market valuation, demonstrating the initiative's impact on shareholder value. However, the implementation faced challenges in managing credit ratings and navigating tax implications, impacting the process's efficiency. A more dynamic approach to capital structure, capable of adapting to market changes, could have mitigated these challenges. Moving forward, a continuous review of market conditions and integration of ESG considerations into the capital structure could further enhance the outcomes and ensure sustained financial competitiveness.

For the next phase, it is recommended to conduct a comprehensive review of market conditions and regulatory changes to inform ongoing adjustments to the capital structure. Additionally, integrating ESG considerations into the capital structure optimization efforts can further lower the cost of capital and improve the company's sustainability profile, aligning with broader investor preferences and enhancing financial competitiveness.


 
Mark Bridges, Chicago

Strategy & Operations, Management Consulting

The development of this case study was overseen by Mark Bridges. Mark is a Senior Director of Strategy at Flevy. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago.

To cite this article, please use:

Source: Debt-Equity Strategy Redesign for Luxury Retailer in Competitive Market, Flevy Management Insights, Mark Bridges, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Organizational Alignment Improvement for a Global Tech Firm

Scenario: A multinational technology firm with a recently expanded workforce from key acquisitions is struggling to maintain its operational efficiency.

Read Full Case Study

Customer Engagement Strategy for D2C Fitness Apparel Brand

Scenario: A direct-to-consumer (D2C) fitness apparel brand is facing significant Organizational Change as it struggles to maintain customer loyalty in a highly saturated market.

Read Full Case Study

Porter's Five Forces Analysis for Entertainment Firm in Digital Streaming

Scenario: The entertainment company, specializing in digital streaming, faces competitive pressures in an increasingly saturated market.

Read Full Case Study

Organizational Change Initiative in Semiconductor Industry

Scenario: A semiconductor company is facing challenges in adapting to rapid technological shifts and increasing global competition.

Read Full Case Study

Direct-to-Consumer Growth Strategy for Boutique Coffee Brand

Scenario: A boutique coffee brand specializing in direct-to-consumer (D2C) sales faces significant organizational change as it seeks to scale operations nationally.

Read Full Case Study

Balanced Scorecard Implementation for Professional Services Firm

Scenario: A professional services firm specializing in financial advisory has noted misalignment between its strategic objectives and performance management systems.

Read Full Case Study

Organizational Change Initiative in Luxury Retail

Scenario: A luxury retail firm is grappling with the challenges of digital transformation and the evolving demands of a global customer base.

Read Full Case Study

Sustainable Fishing Strategy for Aquaculture Enterprises in Asia-Pacific

Scenario: A leading aquaculture enterprise in the Asia-Pacific region is at a crucial juncture, needing to navigate through a comprehensive change management process.

Read Full Case Study

Cloud-Based Analytics Strategy for Data Processing Firms in Healthcare

Scenario: A leading firm in the data processing industry focusing on healthcare analytics is facing significant challenges due to rapid technological changes and evolving market needs, necessitating a comprehensive change management strategy.

Read Full Case Study

Global Expansion Strategy for SMB Robotics Manufacturer

Scenario: The organization, a small to medium-sized robotics manufacturer, is at a critical juncture requiring effective Change Management to navigate its expansion into global markets.

Read Full Case Study

Digital Transformation Strategy for Independent Bookstore Chain

Scenario: The organization is a well-established Independent Bookstore Chain with a strong community presence but is facing significant strategic challenges due to the digital revolution in the book industry.

Read Full Case Study

Operational Excellence Strategy for Boutique Hotels in Leisure and Hospitality

Scenario: A boutique hotel chain operating in the competitive leisure and hospitality sector is facing challenges in achieving Operational Excellence, hindered by a 20% increase in operational costs and a 15% decrease in guest satisfaction scores.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.