Flevy Management Insights Q&A
What are the key elements to include in a comprehensive consulting report for strategic business planning?
     Mark Bridges    |    Business Plan Writing


This article provides a detailed response to: What are the key elements to include in a comprehensive consulting report for strategic business planning? For a comprehensive understanding of Business Plan Writing, we also include relevant case studies for further reading and links to Business Plan Writing best practice resources.

TLDR Key elements of a comprehensive consulting report for Strategic Business Planning include a robust framework, market analysis, strategic recommendations, and a detailed implementation plan.

Reading time: 5 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Consulting Report Framework mean?
What does Strategic Recommendations mean?
What does Implementation Plan mean?


Writing a consulting report for strategic business planning is a critical task that demands a deep understanding of the organization's goals, challenges, and the market it operates within. The essence of how to write a consulting report lies in its ability to provide clear, actionable insights that can guide an organization through its strategic decisions. This document should serve as a roadmap, offering a blend of high-level analysis and granular detail necessary for implementing change.

The first step in crafting an effective consulting report is to establish a robust framework. This framework should outline the strategic objectives of the organization, assess its current state, and identify the gaps between where the organization is and where it wants to be. A comprehensive framework will also include a thorough market analysis, competitor benchmarking, and an evaluation of internal capabilities. Consulting giants like McKinsey and BCG emphasize the importance of a well-structured framework that not only addresses the immediate challenges but also anticipates future trends and disruptions.

Another critical element is the strategic recommendations section. This part of the report should translate the insights gathered during the analysis into practical, actionable strategies. It's not enough to merely identify problems; a consulting report must also propose innovative solutions that are tailored to the organization's unique context. These recommendations should be prioritized based on their potential impact and feasibility. Real-world examples, case studies from leading consulting firms, and best practices can enrich this section, providing a solid foundation for the proposed strategies.

Finally, the implementation plan is where strategy meets action. This section should detail the steps required to execute the recommended strategies, including timelines, resources needed, and key milestones. Risk management strategies should also be integrated to anticipate and mitigate potential obstacles. The implementation plan must be realistic and grounded in the organization's operational capabilities, ensuring that the strategic vision can be translated into tangible results.

Executive Summary

An effective consulting report begins with a compelling executive summary. This section provides a high-level overview of the report's contents, highlighting the key findings, recommendations, and the expected outcomes of implementing these strategies. The executive summary must be concise yet comprehensive, allowing C-level executives to grasp the essence of the report without delving into the technical details. Crafting an executive summary that captures the attention and interest of senior leadership is crucial for ensuring the report's recommendations are considered and acted upon.

The executive summary should also articulate the strategic objectives of the organization, setting the stage for the detailed analysis that follows. By succinctly presenting the core challenges and opportunities facing the organization, the executive summary acts as a bridge between the organization's current state and its potential future state. This section sets the tone for the rest of the report, emphasizing its relevance and urgency.

Moreover, the executive summary serves as a standalone document for stakeholders who may not have the time or need to review the entire report. Thus, it must be crafted with care, ensuring it accurately reflects the depth and breadth of the analysis and recommendations contained within the full report. The ability to distill complex information into a clear, compelling narrative is a hallmark of an effective consulting report.

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Market Analysis and Competitive Benchmarking

Understanding the market dynamics and where the organization stands in comparison to its competitors is foundational for strategic business planning. A detailed market analysis provides insights into trends, customer behaviors, and potential disruptions, offering a backdrop against which the organization's strategies can be developed. This section should leverage authoritative data sources and analytics to paint a comprehensive picture of the market landscape.

Competitive benchmarking goes hand in hand with market analysis, offering a lens through which the organization can evaluate its performance relative to its peers. This involves assessing key performance indicators, operational efficiencies, product offerings, and market positioning. Insights gleaned from this comparison can highlight areas of strength and pinpoint opportunities for improvement or differentiation.

Together, market analysis and competitive benchmarking equip the organization with the knowledge needed to make informed strategic decisions. They provide a factual basis for the recommendations that follow, ensuring that the proposed strategies are not only innovative but also grounded in the reality of the market and competitive environment.

Strategic Recommendations and Implementation Plan

The heart of the consulting report lies in its strategic recommendations and the accompanying implementation plan. This section should build on the analysis conducted earlier in the report, proposing specific strategies that address the identified challenges and opportunities. Each recommendation should be backed by a rationale, explaining why it is the best course of action and how it aligns with the organization's overall strategic objectives.

The implementation plan is critical for turning these recommendations into reality. It should outline the resources required, assign responsibilities, and establish a timeline for execution. Including key performance indicators (KPIs) and milestones allows for ongoing monitoring and adjustment of the strategies as they are rolled out. This section should not only be detailed and actionable but also flexible, accommodating changes in the organization's internal and external environments.

Effective consulting reports are more than just documents; they are strategic tools that can drive an organization towards its goals. By incorporating a robust framework, detailed market analysis, actionable strategic recommendations, and a practical implementation plan, consultants can provide invaluable guidance to C-level executives navigating the complexities of strategic business planning. The key to success lies in blending analytical rigor with strategic insight, ensuring that the report not only identifies the path forward but also empowers the organization to embark on it with confidence.

Best Practices in Business Plan Writing

Here are best practices relevant to Business Plan Writing from the Flevy Marketplace. View all our Business Plan Writing materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Business Plan Writing

Business Plan Writing Case Studies

For a practical understanding of Business Plan Writing, take a look at these case studies.

Strategic Business Planning for Specialty Retailer in Competitive Market

Scenario: The specialty retailer, operating in a highly competitive market, is struggling to align its operational capabilities with its strategic growth objectives.

Read Full Case Study

Strategic Business Planning for Defense Contractor in North America

Scenario: A defense contractor in North America is grappling with integrating innovative technologies into its legacy systems to maintain a competitive edge.

Read Full Case Study

5G Network Expansion Strategy for Telecom

Scenario: The company is a mid-sized telecom operator in Europe, struggling to develop and execute a robust Business Plan for the expansion of its 5G network.

Read Full Case Study

Agritech Business Planning for Sustainable Crop Production

Scenario: The organization in question operates within the agritech sector, specializing in sustainable crop production technologies.

Read Full Case Study

Strategic Business Plan Development for Automotive Supplier in Competitive Market

Scenario: A firm specializing in electric vehicle (EV) powertrain components is grappling with the challenge of scaling operations while maintaining profitability.

Read Full Case Study

Business Plan Development for High-Growth Tech Startup

Scenario: A rapidly growing technology startup in the digital payments industry is struggling with its business plan development process.

Read Full Case Study




Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials

  •  
    "As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for "

    – Jim Schoen, Principal at FRC Group
  •  
    "Last Sunday morning, I was diligently working on an important presentation for a client and found myself in need of additional content and suitable templates for various types of graphics. Flevy.com proved to be a treasure trove for both content and design at a reasonable price, considering the time I "

    – M. E., Chief Commercial Officer, International Logistics Service Provider
  •  
    "The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

    – Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)
  •  
    "FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

    – Roderick Cameron, Founding Partner at SGFE Ltd
  •  
    "One of the great discoveries that I have made for my business is the Flevy library of training materials.

    As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy "

    – Ed Kemmerling, Senior Lean Transformation Expert at PMG
  •  
    "I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact "

    – Roberto Pelliccia, Senior Executive in International Hospitality
  •  
    "Flevy.com has proven to be an invaluable resource library to our Independent Management Consultancy, supporting and enabling us to better serve our enterprise clients.

    The value derived from our [FlevyPro] subscription in terms of the business it has helped to gain far exceeds the investment made, making a subscription a no-brainer for any growing consultancy – or in-house strategy team."

    – Dean Carlton, Chief Transformation Officer, Global Village Transformations Pty Ltd.
  •  
    "As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

    – Michael Evans, Managing Director at Newport LLC



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.