Products to Platforms Transformation (PowerPoint PPTX)

DESCRIPTION

The shift from products to platforms is under evaluation—and being implemented—by many organizations. The drive behind such a shift is the huge success of platform companies—e.g., Amazon, Google, and Apple. These organizations started out as a retailer, search engine, and computer manufacturer, respectively, but later transformed into platform models.

However, this transition is anything but straightforward. Research into successful platform businesses reveals that such a transformation necessitates a robust approach comprising the following 4 critical phases:

1. Attractive Product and Customer Base
2. Hybrid Business Model
3. Rapid Conversion
4. Identify and Seize Opportunities

Implementing this 4-phase approach helps the organizations transform from a product mindset to a platform-based business model and develop additional value sources.

The slide deck also includes some slide templates for you to use in your own business presentations.

Transitioning from a product-based to a platform-based business model is a strategic imperative for modern enterprises aiming to stay competitive. This PPT provides a comprehensive guide on how to navigate this complex transformation. It delves into the nuances of building an attractive product and customer base, essential for the initial phase of platform development. The focus is on creating modular and flexible core products that invite third-party collaborations, enhancing customization and scalability.

Understanding the market conditions, catalysts, and challenges is crucial for a successful transition. The document outlines the importance of identifying where and when these changes are occurring and the obstacles that may impede progress. This insight is vital for organizations to adapt and respond effectively to market dynamics. The guide emphasizes the need for a hybrid business model, blending product and platform strategies to create differentiated value propositions.

Rapid conversion of product users to platform users is another critical aspect covered in this document. It highlights the necessity of developing a value-delivering platform that attracts and retains users. The document also provides practical examples and case studies, illustrating how successful companies have navigated this transition. By following the outlined approach, organizations can unlock new revenue streams and achieve sustainable growth.

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Source: Best Practices in Product Strategy, Platform Strategy PowerPoint Slides: Products to Platforms Transformation PowerPoint (PPTX) Presentation, LearnPPT Consulting