Multisided Platform (MSP) Strategy (PowerPoint PPTX Slide Deck)

DESCRIPTION

Enabled by new capabilities in the Digital Age, many organizations are trying to shift from a Products to Platform business model. The drive behind such a shift can also be attributed to the huge success of platform companies—e.g., Amazon, Google, and Apple. These organizations started out as a retailer, search engine, and computer manufacturer, respectively, but later transformed into platform models.

These platforms are referred to as Multisided Platforms (MSPs). MSPs are technologies, products, or services that enable direct interactions between 2 or more customer or participant groups—and include some of the most successful companies in recent decades.
In crafting an MSP Strategy, there 4 critical strategic decisions to evaluate:

1. Number of Sides
2. Platform Design
3. Pricing Structure
4. Governance

This framework discusses these strategic decision areas in depth. Additional topics discussed include Cross-side Network Effects, Chicken-and-the-Egg Problem, Economies of Scale, Switching Costs, among other topics.

This deck also includes slide templates for you to utilize in your own business presentations.

This presentation provides a comprehensive exploration of the critical strategic decisions necessary for developing a successful Multisided Platform (MSP). The framework delves into the nuances of determining the number of sides, designing the platform, structuring pricing, and establishing governance. Each section is meticulously detailed to ensure that you can make informed, strategic choices that align with your business objectives.

The PPT also addresses common challenges MSPs face, such as the chicken-and-egg problem, cross-side network effects, and economies of scale. By understanding these barriers and leveraging the included slide templates, you will be well-equipped to navigate the complexities of building and managing a robust MSP. This resource is indispensable for executives seeking to transition to or optimize a platform business model.

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Source: Best Practices in Pricing Strategy, Business Model, Platform Strategy PowerPoint Slides: Multisided Platform (MSP) Strategy PowerPoint (PPTX) Presentation Slide Deck, PPT Lab