Marketing Organization 2.0 (PowerPoint PPT)

DESCRIPTION

The Digital Age has fundamentally changed Marketing. There are countless more marketing channels, customer touch points, data sources—all from disparate systems and providers. To deal with these changes, we need a new type of Marketing Organization—Marketing Organization 2.0.

This framework discusses following 3 structural changes needed to evolve our Marketing Organization to 2.0:

1. Centralize the Right Activities
2. Create the Right Organization Structure
3. Redefine Roles and Talent Management

Implementing these structural changes will improve agility within the Marketing Organization.

Additional topics discussed include Marketing Organization Models (Centralized, Distributed, Hybrid), Five Dimensions of Marketing Organizations (Segment-centric, Product-centric, Channel-centric, Geography-centric, Function-centric), new talent pools, new roles and job titles, among other topics.

This deck also includes slide templates for you to use in your own business presentations.

The Marketing Organization 2.0 framework also delves into the strategic decision-making process for centralizing versus distributing marketing activities. It offers a comparative analysis of centralized, distributed, and hybrid models, highlighting the pros and cons of each. This enables organizations to make informed decisions tailored to their unique business needs.

The PPT provides a detailed examination of the five dimensions of marketing organizations: segment-centric, product-centric, channel-centric, geography-centric, and function-centric. Each dimension is explored with its respective trade-offs, allowing executives to understand the implications of different structural choices. This ensures alignment with overarching business objectives.

New roles and talent management strategies are essential components of Marketing Organization 2.0. The presentation outlines emerging roles such as Chief Customer Experience Officer and Data Storyteller, emphasizing the need for diverse skill sets. This focus on talent management ensures that your organization is equipped to handle the complexities of modern marketing.

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Source: Best Practices in Agile Marketing, Marketing 2.0 PowerPoint Slides: Marketing Organization 2.0 PowerPoint (PPT) Presentation, LearnPPT Consulting