Total Quality Management - Customer-driven Quality (PowerPoint PPTX)

BENEFITS OF DOCUMENT

1. Explain customer focus and Understand Customer Relationship Management (CRM)
2. Discuss customer value management and Learn CRM in the context of B2B and B2C
3. Describe e-CRM

DESCRIPTION

This product (Total Quality Management - Customer-driven Quality) is a 91-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Introduction:
In the wake of a global economic downturn, organizations worldwide face mounting pressure to deliver high-quality products at competitive prices. The solution to this challenge lies in the implementation of Total Quality Management (TQM). This comprehensive document explores the principles of TQM, with a particular focus on fostering a customer-centric approach that is essential for achieving organizational success, customer satisfaction, and increased profitability.

1. Total Quality Management (TQM):
•  *Navigating Economic Challenges*: Discover how economic crises have intensified the need for organizations to produce top-quality, cost-effective products.
•  *TQM's Strategic Imperative*: Understand why TQM is a pivotal driver of organizational success, customer contentment, and enhanced profitability.

2. The Shift to Customer-Centricity:
•  *Expanding Customer Horizons*: Explore the transformation from traditional customer-supplier relationships to a more holistic view, where customers are both external and internal.
•  *Quality's New Paradigm*: Embrace the paradigm shift where quality is deeply rooted in understanding and satisfying customer needs.

3. Customer Relationship Management (CRM):
•  *Defining the Customer*: In the TQM perspective, every individual or organization receiving and using a product or service becomes a customer.
•  *Quality's Starting Point*: Recognize that quality is now intrinsically tied to the customer experience, whether within or beyond the organization.
•  *The Competitive Marketplace*: Understand the necessity of a customer-focused approach in today's fiercely competitive business landscape.

4. Customer-Centric TQM Principles:
•  *Introduction to Customer Focus*: Gain insight into the fundamental concept of customer-centricity in TQM.
•  *Customer Relationship Management (CRM)*: Delve into the strategies and techniques for nurturing strong customer relationships.
•  *Customer Value Management*: Explore the significance of delivering value to customers and how it drives organizational success.
•  *CRM in B2B and B2C Contexts*: Differentiate between Customer Relationship Management approaches in business-to-business (B2B) and business-to-consumer (B2C) settings.
•  *e-CRM (Electronic Customer Relationship Management)*: Embrace the digital dimension of customer relationship management and its impact on TQM.

This 91-slide PowerPoint presentation provides a comprehensive exploration of Customer-Driven Quality within the realm of Total Quality Management. It offers valuable insights, practical guidance, and a holistic view of Quality Systems concepts.

The document is fully customizable and features compelling visuals, diagrams, ice-breakers, images, and engaging content to facilitate a profound understanding of TQM principles in a customer-centric context.

Source: Best Practices in Total Quality Management PowerPoint Slides: Total Quality Management - Customer-driven Quality PowerPoint (PPTX) Presentation, RadVector Consulting