Strategic Positioning of Industry Leaders


This PPT slide, part of the 62-slide Strategy Chessboard PowerPoint presentation, titled "Strategy Chessboard – Examples" presents a framework for understanding how various industry leaders navigate their strategic choices. It categorizes companies based on their approaches to shaping the industry and adapting within it. The vertical axis represents a company's desire, need, and ability to influence the industry, while the horizontal axis focuses on how companies adapt their strategies within their specific sectors.

In the upper left quadrant, we see firms that actively shape the industry. For instance, Arcelor Mittal is highlighted for its mergers and acquisitions strategy, while IKEA is noted for its innovative packaging solutions. These examples illustrate how companies can redefine market dynamics through bold initiatives.

The upper right quadrant features firms that not only shape the industry, but also adapt to emerging trends. Apple is a prime example, leveraging its product ecosystem with iTunes and iPads to create a strong market presence. Ryanair exemplifies low-cost travel, showcasing how companies can disrupt existing models while maintaining a focus on cost efficiency.

The lower quadrants reflect companies that adapt within their industries. Porsche is recognized for its niche in the sports car market, while BMW represents broad automotive strategies. This section emphasizes the importance of finding a unique position within a competitive space.

Overall, the slide underscores the necessity of applying diverse strategic options to generate insights. It serves as a reminder that success often hinges on a company’s ability to balance industry shaping with adaptive strategies. This framework can guide executives in evaluating their own strategic positioning and identifying potential areas for growth.



This slide is part of the Strategy Chessboard PowerPoint presentation.

This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. Strategy Chessboard is a powerful A.T. Kearney Strategic Planning framework used for selecting the optimal strategic approach.

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