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BENEFITS OF DOCUMENT
DOCUMENT DESCRIPTION
Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.
With this in mind, service design can be applied to both new services and existing ones. Possibilities and opportunities for best-case-scenario service provision are analyzed and stakeholder expectations assessed. According to the Institute of User Experience Design, considerations of personas, the customer journey and touchpoints help feed into the ideal service provision outcome ? for customers and service providers alike.
This distinction between customers and service providers draws our attention to an important concept in service design: the differentiation between "frontstage" and "backstage". As the terms suggest, the key factor here is whether the customer sees a service component or not. However, it is important to bear in mind that backstage activities have a knock-on effect, meaning they can shape how a customer perceives a service frontstage. For example, let's say you're in a restaurant, what happens in the kitchen will dictate what appears on your table.
With an appreciation for this interplay, service design hones in on the back end experience to pre-empt and address any organizational weaknesses, all the while keeping in mind the three main components of service design:
People: Anyone who creates or uses the service or may be indirectly affected by it.
Props: Physical or digital artifacts required to perform the service.
Processes: Service-relevant workflows, procedures or rituals performed by employees or users.
Service design seeks to optimize internal processes by harmonizing business models and service provision approaches, fostering company-wide dialogue and collaboration, eliminating redundancies and encouraging sound service-relevant knowledge management.
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Source: Best Practices in Service Design PowerPoint Slides: Service Design Process & Tools PowerPoint (PPT) Presentation, UJ Consulting
ABOUT THE AUTHOR: UJ CONSULTING
UJ Consulting
Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies.
[read more]
He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally being at the top management level. His Top Management experience started from the position of General Manager, VP Operation, HR Director and Business Development Director
He completed his undergraduate education majoring in Architecture at Diponegoro University, Semarang, Central Java, Indonesia. After that, He continued to Master of Management level majoring in Human Resource Management with cum laude predicate with a GPA of 3.94 at Mercubuana University, Jakarta, Indonesia.
His last work experience as Deputy President Director at Hutahaean Group in charge of 14 business units engaged in various industries including CPO Production, Oil Palm Plantation, Cassava Plantation, Tapioca flour production, 4 and 5 star hotels, waterparks, golf courses and housing with a total of employees more than 3,000 employees.
His biggest achievement was in 2021 when He served as Deputy President Director at Hutahaean Group Indonesia by increasing the company's revenue from IDR 700 billion to IDR 1.1 trillion (y/y) and increasing the profit margin by more than 20%. Doing a turn around on business units that have lost in the last 5 years become profits. In addition, He have also succeeded in creating an efficient and effective management system by redesigning the Business Process Management (BPM), reviewing Standard Operating Procedures (SOP) and Work Instructions and compiling the appropriate Key Performance Indicator Management (KPIM) to increase employee productivity.
He is currently active as a part-time business and management consultant (online) at Enquire Corp. and Flevy Corp. In addition, He also teach part-time at several universities for courses in strategic management, human resource management, project management, entrepreneurship and business.
UJ Consulting has published 171 additional documents on Flevy.
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