Want FREE Templates on Organization, Change, & Culture? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

Design Thinking Poster   3-page PDF document

Design Thinking Poster (3-page PDF document) Preview Image Design Thinking Poster (3-page PDF document) Preview Image
Arrow   Unlock all preview images:   Login Register

Design Thinking Poster (PDF)

File Type: 3-page PDF document
Secondary File: PowerPoint (PPTX)

Top 500 Best Practice $20.00
Crafted by a seasoned Design Thinking Consultant with global experience at industry giants like Microsoft and IBM, this poster is your key to mastering Design Thinking for innovative solutions and enhanced customer experiences.
Add to Cart


Immediate digital download upon purchase.
Lifetime document updates included with purchase.
Supplemental PPTX document also included.
Trusted by over 10,000+ organizations.


  1. Provides a summary of the five phases of Design Thinking based on the Stanford University's model.
  2. Serves as a complementary tool for your Design Thinking workshop session.
  3. Print the poster in A3/A4 size right out from your office copier machine.


This product (Design Thinking Poster) is a 3-page PDF document with a supplemental PowerPoint document, which you can download immediately upon purchase.

The Design Thinking Poster describes the five phases of creative problem-solving and innovation based on the Hasso Plattner Institute of Design (Stanford University) model.

The poster focuses on three key groups of information that are essential to Design Thinking practitioners:
•  Phase objectives
•  Phase activities
•  Phase deliverables

Overall, the Design Thinking Poster is a useful tool for design thinking users who are looking for an easy-to-use reference guide to help them navigate through the five phases of the creative problem-solving and innovation process.

The Design Thinking Poster is available in two distinct themes: a vibrant color scheme and a professional monochrome version. In both formats, the poster comes in a convenient PDF as well as an editable PPTX format, enabling effortless printing on A3/A4-sized paper from standard office copier machines. This versatile resource can be prominently displayed on employee workstations or distributed alongside Design Thinking training materials.

Furthermore, the Design Thinking Poster is an ideal supplement to design-related training presentations. It serves as a valuable takeaway, summarizing the core principles of Design Thinking and reinforcing the key takeaways from your training.

Description of the Design Thinking Poster:

Phase Objective: Learn about the audience for whom you are designing, by observation and interview.

Phase Activities:
•  User interview
•  Informal chats
•  Observation
•  Shadowing
•  Mystery shopping
•  Picture-taking
•  Immersion

Phase Deliverables:
•  Personas
•  Empathy map
•  List of user feedback
•  Problems identified

Phase Objective: Create a point of view that is based on user needs and insights.

Phase Activities:
•  Workshops
•  Stakeholder meetings
•  Focused groups

Phase Deliverables:
•  Design brief (including Point of View and How Might We statements)
•  Stakeholder map
•  Context map
•  Customer journey map
•  Opportunity map

Phase Objective: Brainstorm and come up with as many creative solutions as possible.

Phase Activities:
•  Ideation activities
•  Brainstorming
•  Workshops
•  Mindmaps
•  Sketching/drawing

Phase Deliverables:
•  Ideas / concepts
•  Sketches
•  Prioritization map
•  Affinity map
•  Idea evaluation

Phase Objective: Build a representation of one or more of your ideas to show to others.

Phase Activities:
•  Space prototyping
•  Physical/digital prototyping
•  Paper construction
•  Wireframe building
•  Storyboards
•  Role-plays

Phase Deliverables:
•  Physical/digital prototypes
•  Wireframes
•  Storyboards

Phase Objective: Share your prototyped idea with your original user for feedback.

Phase Activities:
•  User testing
•  Observation
•  Picture-taking
•  Evaluation
•  Discussion

Phase Deliverables:
•  List of user feedback
•  Observation
•  Evaluation map
•  Proposed refinement

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Service Design PDF: Design Thinking Poster PDF (PDF) Document, Operational Excellence Consulting

Crafted by a seasoned Design Thinking Consultant with global experience at industry giants like Microsoft and IBM, this poster is your key to mastering Design Thinking for innovative solutions and enhanced customer experiences.
Add to Cart


File Type: PDF pdf (PDF)
Secondary File: PowerPoint pptx (PPTX)
File Size: 257.4 KB
Number of Pages: 3

Terms of usage (for all documents from Operational Excellence Consulting)


Author: Operational Excellence Consulting
Additional documents from author: 223

Operational Excellence Consulting, founded in 2009 by Allan Ung, draws from extensive experience at Microsoft, IBM, and Underwriters Laboratories (UL). With over three decades of expertise in strategy deployment, customer experience design, and operational excellence, our mission is clear: empowering global individuals and organizations through Design Thinking and Lean Methodologies. [read more]

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Read Customer Testimonials

Customers Also Bought These Documents

Customers Also Like These Documents

Related Management Topics

Service Design Customer Satisfaction Customer Experience Quality Management & Assurance Consulting Frameworks Strategy Frameworks Strategic Planning Strategic Analysis Strategic Thinking ChatGPT Artificial Intelligence Deep Learning Innovation Management Creativity Ideation Business Framework PowerPoint Diagrams

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.