Design Thinking Poster (PDF)

The Design Thinking Poster describes the five phases of creative problem-solving and innovation based on the Hasso Plattner Institute of Design (Stanford University) model.

The poster focuses on three key groups of information that are essential to Design Thinking practitioners:
•  Phase objectives
•  Phase activities
•  Phase deliverables

The poster comes in two themes: color and monochrome. Formatted in PDF and in editable PPTX, the poster can be easily printed on an A3-sized paper from an office copier machine and displayed on employee workstations, or distributed together with your workshop handouts.

The Design Thinking Poster complements the "Design Thinking Workshop Guide" training presentation materials. It serves as a takeaway and summary of your creative problem-solving presentation.

The Design Thinking Poster describes the five main phases of the creative problem-solving and innovation process:

1. EMPATHIZE
Phase Objective: Learn about the audience for whom you are designing, by observation and interview.

Phase Activities:
•  User interview
•  Informal chats
•  Observation
•  Shadowing
•  Mystery shopping
•  Picture-taking
•  Immersion

Phase Deliverables:
•  Personas
•  Empathy map
•  List of user feedback
•  Problems identified

2. DEFINE
Phase Objective: Create a point of view that is based on user needs and insights.

Phase Activities:
•  Workshops
•  Stakeholder meetings
•  Focused groups

Phase Deliverables:
•  Design brief (including Point of View and How Might We statements)
•  Stakeholder map
•  Context map
•  Customer journey map
•  Opportunity map

3. IDEATE
Phase Objective: Brainstorm and come up with as many creative solutions as possible.

Phase Activities:
•  Ideation activities
•  Brainstorming
•  Workshops
•  Mindmaps
•  Sketching/drawing

Phase Deliverables:
•  Ideas / concepts
•  Sketches
•  Prioritization map
•  Affinity map
•  Idea evaluation

4. PROTOTYPE
Phase Objective: Build a representation of one or more of your ideas to show to others.

Phase Activities:
•  Space prototyping
•  Physical/digital prototyping
•  Paper construction
•  Wireframe building
•  Storyboards
•  Role-plays

Phase Deliverables:
•  Physical/digital prototypes
•  Wireframes
•  Storyboards

5. TEST
Phase Objective: Share your prototyped idea with your original user for feedback.

Phase Activities:
•  User testing
•  Observation
•  Picture-taking
•  Evaluation
•  Discussion

Phase Deliverables:
•  List of user feedback
•  Observation
•  Evaluation map
•  Proposed refinement