Key Considerations for Product to Platform Transition PPT
This PPT slide, part of the 20-slide Products to Platforms Primer PowerPoint presentation, outlines critical elements involved in transitioning from a traditional product model to a product platform approach. It emphasizes 3 main areas: understanding conditions, recognizing catalysts, and preparing for challenges.
The first section stresses the importance of knowing the market conditions. It highlights that companies operate in environments where products are tightly integrated and standardized, often relying on third parties. This context necessitates that customers adapt to a variety of product uses, which can complicate their decision-making processes.
Next, the slide identifies key catalysts for this transition. Enabling technology is crucial, as it provides the digital infrastructure necessary for enhanced connectivity. The shift in customer mindset is also significant; customers are evolving from passive consumers to active customizers, demanding more tailored solutions. Lastly, the concept of a platform is introduced, which refers to scalable systems that facilitate learning and collaboration among users.
The final section addresses potential challenges that companies must prepare for. It notes that transitioning to a platform model may cannibalize existing revenue streams, as standardized products may lose appeal in favor of more customizable options. Additionally, some assets may become obsolete, requiring companies to reassess their manufacturing capabilities. Finally, the transition challenges core assumptions about customer needs and the nature of competition, pushing companies to rethink who their collaborators are versus their competitors.
Overall, this slide serves as a foundational overview for organizations considering a shift to product platforms, highlighting the need for strategic foresight and adaptability.
This slide is part of the Products to Platforms Primer PowerPoint presentation.
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Product Strategy Platform Strategy Strategic Foresight Manufacturing
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