The e-commerce market continues to grow exponentially. More consumers are opting for the convenience of online shopping. This trend has been accelerated by COVID-19.
The future of e-commerce is Omni-channel Retailing. A single channel is no longer enough. The challenge is to find a seamless solution for both the Customer Experience and internal processes.
Omni-channel Retailing means being available at any time and anywhere, making it convenient for the customer. We must develop a Channel Sales Strategy that incorporates all relevant channels and integrates the Customer experience across these various sales and retail marketing channels. In this changing landscape, 3 critical focus areas are now challenging our company's performance:
1. Omni-channel Marketing – Consumers demand a more personalized shopping experience, making retail marketing offers based on consumers’ shopping behavior important. It is a challenge to know which channels to use to get the highest conversion rate and sales performance.
2. Mobile Payment – The availability of convenient, mobile payment solutions decides the consumer’s purchasing decision. Customers want quick, safe, and simple payments. Our company must develop our own in-house payment solutions to control costs and to increase influence on customer’s decisions.
3. Omni-channel Supply Chain – Customers demand better service levels, high availability of the product, and faster delivery. New Fulfillment and Supply Chain Strategies have emerged as our companies respond to the changing marketplace by developing alternative solutions.
This Omni-channel Retail Strategy PPT discusses these 3 focus areas in detail (with at least 5 slides per area), including key trends, next steps, and relevant benchmarks.
Succeeding online relies on the ability to design and implement a thorough strategy on how to market through the channels that customers desire—both now and in the future. Our company needs to invest significant time in planning before executing. It is critical to do it right.
This Retail Strategy PPT also includes slide templates for you to use in your own business presentations. These PPT templates depict the concepts of the Evolution of Retail, Omni-channel Retail Focus Areas, Online Marketing Focus Areas, Mobile Payment Trends, 5 Delivery & Return Strategies, and Order Management System (OMS).
The PPT also provides a comprehensive overview of key trends in mobile payments and their impact on consumer behavior. It includes practical templates for implementing effective delivery and return strategies to enhance operational efficiency.
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Source: Best Practices in Retail Industry, Omnichannel Marketing, Omni-channel Supply Chain, Channel Strategy PowerPoint Slides: Omni-channel Retail Strategy PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This PPT slide presents a detailed analysis of benchmarks related to an omni-channel supply chain, emphasizing the importance of monitoring key performance indicators (KPIs) to enhance operational effectiveness. It outlines various metrics that are critical for assessing supply chain performance, categorized under "Supply chain and fulfillment" and "Operational" sections.
In the first category, several KPIs are listed, including fulfillment cost per order, customer service cost per order, labor cost, and warehouse cost. Each KPI is presented with 3 levels: entry level, average, and leading. This structure allows for a clear comparison of performance against established standards. For instance, the leading fulfillment cost per order is significantly lower than both the average and entry levels, indicating a potential area for improvement.
The operational metrics include gross margin, revenue growth, repeat customer rate, and average order value. These metrics provide insights into the overall health of the business and its ability to retain customers. Notably, the average order value for repeat customers shows a substantial difference between entry and leading levels, suggesting that focusing on customer retention could yield significant financial benefits.
The slide concludes with a note that emphasizes the relationship between lower percentages in these metrics and greater effectiveness in managing returns or fulfillment costs. This insight is crucial for decision-makers looking to optimize their supply chain strategies. By leveraging these benchmarks, organizations can identify gaps in performance and take actionable steps to enhance their supply chain operations, ultimately positioning themselves as leaders in the omni-channel marketplace.
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