Framework for Comprehensive Market Analysis PPT
This PPT slide, part of the 36-slide Introduction to Market Analysis PowerPoint presentation, outlines a structured approach to market analysis, breaking it down into 4 key components. Each component is represented visually with a corresponding question that guides the analysis process.
The first step, "Define the Market," prompts critical reflection on the scope of the market being examined. Questions such as whether the current market definition is too narrow or if there's a need for a broader perspective are essential. This stage sets the foundation for understanding the market context and potential opportunities.
Next, "Identify Size and Growth" focuses on quantifying the market. It raises important inquiries regarding the market's overall size and its growth trajectory. Determining if the market is large enough or growing at a satisfactory pace is crucial for assessing viability. This step encourages businesses to consider if they should explore alternative markets for better growth prospects.
The third step, "Analyze Trends," shifts attention to current market dynamics. It asks whether the organization can leverage existing trends and what broader trends might impact the market. This analysis is vital for anticipating shifts and adapting strategies accordingly.
Finally, "Determine Attractiveness" evaluates the market's suitability for the organization. Key considerations include competitor positioning, value creation, and the power dynamics within the market. This stage helps in making informed decisions about market entry or expansion.
Overall, the slide serves as a practical framework for executives seeking to conduct thorough market analysis. It emphasizes the importance of asking the right questions at each stage to ensure a comprehensive understanding of the market landscape. Each component builds on the previous one, leading to a well-rounded assessment that can guide strategic decisions.
This slide is part of the Introduction to Market Analysis PowerPoint presentation.
This deck is created by ex-McKinsey, BCG, Deloitte, EY, and Capgemini consultants. Explains a framework used by global strategy consulting firms for Market Analysis. Also discusses Porter's Five Forces and Value Chain Analysis.
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Market Research Value Creation Market Analysis Market Entry Positioning
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