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DESCRIPTION
In this deck, we introduce a 5-phase approach to Customer Analysis:
1. Get Customer Data
2. Segment Customers and Derive Insight
3. Evaluate Customer Relationship Strategy and Customer Value
4. Develop Value Proposition
5. Build Approach Customer Experience
This presentation will focus on the first phase: Get Customer Data. Topics include the types of data (primary vs. secondary), data collection tools, and segmentation types.
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Source: Introduction to Customer Analysis PowerPoint (PPT) Presentation, learnppt
OVERVIEW
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Consulting Training - Customer Analysis
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