Enhancing Research Visibility through Digital Strategies PPT

This PPT slide, part of the 76-slide Digital Strategy in Higher Education PowerPoint presentation, outlines strategic opportunities for enhancing the digital profile of researchers within a university's research arm. It presents a structured approach to the research lifecycle, emphasizing key phases such as identifying problems, securing funding, recruiting personnel, addressing research issues, publishing results, and commercializing outcomes.

The opportunities highlighted focus on improving the online visibility and profiling of research staff. This includes integrating the Research Master system to ensure consistency and accuracy in researcher profiles. There is a clear emphasis on increasing staff efficiency by streamlining manual processes, which can free up resources to focus on direct research activities.

Digital marketing plays a significant role in promoting research outcomes and improving communication. The slide suggests that targeted digital marketing strategies can enhance the visibility of research results and attract interested parties. It also points out the necessity of improving online search capabilities to help users find relevant experts easily.

Each opportunity is assessed with a rating system, indicating varying levels of potential impact on revenue from research. The strategic KPIs listed suggest a focus on revenue generation as a primary metric for success. Additionally, the slide categorizes digital KPI opportunity groups into engagement, providing insight, and user experience, which are critical for measuring the effectiveness of the proposed digital strategies.

Overall, the content of the slide presents a comprehensive view of how digital initiatives can significantly enhance the profile of researchers and their work, ultimately leading to better resource allocation and increased research revenue.

This slide is part of the Digital Strategy in Higher Education PowerPoint presentation.

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