Assessment of Digital Maturity at Education Institution X PPT

This PPT slide, part of the 76-slide Digital Strategy in Higher Education PowerPoint presentation, presents an overview of the digital capabilities of Education Institution X, highlighting its current status and areas for improvement. It categorizes digital channels and enablers into 4 stages: Emerging, Developing, Defined, and Advanced. The focus is primarily on the web channel, which has seen significant enhancements, particularly in the context of the institution's public site. However, it notes that further investment is necessary to elevate supporting digital capabilities.

Key findings indicate that while the mobile public website is operational, it requires further responsiveness to enhance user experience. Social media is utilized for marketing, but lacks integration across various functions, limiting its effectiveness. The slide also points out challenges in data analytics, with current capabilities struggling to manage disparate data sources, which complicates insight generation.

Search functionalities across digital channels are described as inadequate, making it difficult for users to find relevant content. The institution has a low percentage of students able to utilize self-service options, indicating a gap in user engagement. The lack of a robust enterprise CRM system further complicates efforts to segment and understand student behavior.

Additionally, the slide mentions that while there are pockets of digital capability, inconsistencies exist in content quality across the institution's websites. Manual processes remain prevalent, with a significant reliance on personnel for data management tasks. The current manual admissions processes are estimated to be inefficient, suggesting that automation could yield substantial time and cost savings. Overall, the slide underscores the need for a strategic approach to enhance digital capabilities and streamline operations.

This slide is part of the Digital Strategy in Higher Education PowerPoint presentation.

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