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PPC Advertising Financial Calculator & Sensitivity Analysis   Excel template (XLSX)
$45.00

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PPC Advertising Financial Calculator & Sensitivity Analysis (Excel XLSX)

File Type: Excel template (XLSX)

$45.00
This financial model was crafted by a Financial Modeler and Accountant with over 10+ years of global experience. He has served 750+ clients, from small family offices to billion-dollar corporations, across a multitude of industries.
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DESCRIPTION

This product (PPC Advertising Financial Calculator & Sensitivity Analysis) is an Excel template (XLSX), which you can download immediately upon purchase.

Get your numbers right before you scale. This template will help you.

This is a sensitivity analysis calculator to help anyone who is doing PPC (pay per click) direct marketing or PPC marketing for affiliate products and services. There are two separate calculators to account for both types.

Some of the final output values include break-even cost per click and expected profit/loss per period and per day for 17 different click amounts. A 12-month forecast and budget are also produced.

The user can enter assumptions for the following for Direct Marketing (this would be useful for someone selling their own products on their own website):

•  Total # of clicks landing on website
•  Number of Expected Sales from those clicks
•  Conversion of Clicks to Sales (auto-calculated)
•  Average earnings per sale
•  Click interval (drives sensitivity table)
•  Days in period
•  Break-even CPC (auto-calculated)
•  CPC you plan on paying

Based on all of that data, a table will populate that shows the resulting profit/loss based on total click volume and the CPC you plan on paying. If the CPC is less than your break-even CPC, there will be profit and vice versa.

The financial model will then show the resulting total revenue, total cost, and total profit per period and per day based on various total clicks (up to 17 slots). The affiliate marketing model is very similar to the above except there is an extra input to show clicks landing on your advertising site and how many of those clicks will go through to the affiliate product.

This model goes a step further and allows the user to create a 12-month forecast where you also have operating costs and you can select which type of advertising channel you are in (direct or affiliate) as well as the click level per month. This is great for budgeting purposes and sensitivity analysis over time.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Social Media Strategy, Advertising Excel: PPC Advertising Financial Calculator & Sensitivity Analysis Excel (XLSX) Spreadsheet, Jason Varner | SmartHelping


$45.00
This financial model was crafted by a Financial Modeler and Accountant with over 10+ years of global experience. He has served 750+ clients, from small family offices to billion-dollar corporations, across a multitude of industries.
Add to Cart
  

OVERVIEW

File Type: Excel xlsx (XLSX)
File Size: 42.5 KB


ABOUT THE AUTHOR

Author: Jason Varner | SmartHelping
Additional documents from author: 151

I graduated in 2011 with a Bachelors degree in Accounting. From there, I worked at a few small businesses doing financial reporting and some bookkeeping. After a few years of that, I started doing freelance financial consulting work on Elance and Upwork.

After over 400 jobs completed with a 100% success rate, I now run my own modeling/consulting practice and continue to build new financial models every few weeks. [read more]

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