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Get your numbers right before you scale. This template will help you.
This is a sensitivity analysis calculator to help anyone who is doing PPC (pay per click) direct marketing or PPC marketing for affiliate products and services. There are two separate calculators to account for both types.
Some of the final output values include break-even cost per click and expected profit/loss per period and per day for 17 different click amounts. A 12-month forecast and budget are also produced.
The user can enter assumptions for the following for Direct Marketing (this would be useful for someone selling their own products on their own website):
• Total # of clicks landing on website
• Number of Expected Sales from those clicks
• Conversion of Clicks to Sales (auto-calculated)
• Average earnings per sale
• Click interval (drives sensitivity table)
• Days in period
• Break-even CPC (auto-calculated)
• CPC you plan on paying
Based on all of that data, a table will populate that shows the resulting profit/loss based on total click volume and the CPC you plan on paying. If the CPC is less than your break-even CPC, there will be profit and vice versa.
The financial model will then show the resulting total revenue, total cost, and total profit per period and per day based on various total clicks (up to 17 slots). The affiliate marketing model is very similar to the above except there is an extra input to show clicks landing on your advertising site and how many of those clicks will go through to the affiliate product.
This model goes a step further and allows the user to create a 12-month forecast where you also have operating costs and you can select which type of advertising channel you are in (direct or affiliate) as well as the click level per month. This is great for budgeting purposes and sensitivity analysis over time.
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Social Media Strategy, Advertising Excel: PPC Advertising Financial Calculator & Sensitivity Analysis Excel (XLSX) Spreadsheet, Jason Varner | SmartHelping
ABOUT THE AUTHOR: JASON VARNER | SMARTHELPING
I graduated in 2011 with a Bachelors degree in Accounting. From there, I worked at a few small businesses doing financial reporting and some bookkeeping. After a few years of that, I started doing freelance financial consulting work on Elance and Upwork.
After over 400 jobs completed with a 100% success rate, I now run my own modeling/consulting practice, conduct live streams on YouTube Monday and Tuesday mornings and continue to build new financial models.
I occasionally take on custom financial modeling work.
Jason Varner | SmartHelping has published 105 additional documents on Flevy.
This business document is categorized under the function(s): Corporate Finance
It applies to All Industries
File Size: 42.5 KB
Related Topic(s): Social Media Strategy Advertising
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Dec 7, 2022
Most recent version published: Dec 7, 2022
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