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DOCUMENT DESCRIPTION
this is established research on how people work through their buying decisions. now only does this tie into the development of advertising it also illustrates how communication works in the organization and between stakeholders. it is key to understanding how branding works and is a new way to define marketing and communication.
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Source: Best Practices in Advertising PowerPoint Slides: How Advertising Works PowerPoint (PPTX) Presentation, imm-integrated management metrics
ABOUT THE AUTHOR: IMM-INTEGRATED MANAGEMENT METRICS
IMM is the Pathfinder, like the character in James Fennimore Cooper's novels, our purpose is to lead clients through the forests of data to discover new profit opportunities. Past experience includes putting lemons in water for Sunkist, creating Fruit n' Juice bars for Dole, creating Cling Free, the first fabric softener for the dryer.
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Robert Blomquist has worked in many industries (construction, agriculture, manufacturing and as a consultant brought Fortune 500 experience to small private companies. Experienced in organizational change and teaching how communication works both in marketing and internal organizational groups.
DETAILS
File Type: PowerPoint (pptx)
File Size: 390.8 KB
Number of Slides: 27 (includes cover, transition, & marketing slides)
Related Topic(s): Advertising
This business document is categorized under the function(s): Corporate Communications Strategy, Marketing, & Sales
It applies to All Industries
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Dec 22, 2017
Most recent version published: Dec 26, 2017
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