Strategic Framework for Profit Enhancement PPT

This PPT slide, part of the 61-slide Consulting Work Planning & Management PowerPoint presentation, presents an issue tree focused on identifying strategies for increasing profits for Karen Brown, a travel-related business. It outlines various pathways and tactics categorized under 2 main branches: "Use existing content" and "Develop and use new formats."

Under "Use existing content," the slide emphasizes exploiting current geographic markets through multiple channels. It suggests leveraging bookstores and the internet, as well as other retail channels like supermarkets and travel agencies. This approach aims to increase revenues while also identifying opportunities to decrease costs through optimized logistics and marketing strategies.

The second branch, "Develop and use new formats," encourages the creation of new products and services. This includes licensing content and developing self-branded offerings, such as TV series and travel magazines. It also highlights the importance of entering new geographic markets, both English-speaking and non-English-speaking, suggesting specific countries and regions where expansion could be beneficial.

The slide further details potential new products, such as travel content-based guides and booking services, aimed at enhancing the customer experience. It also proposes expanding coverage in current territories and creating new guides tailored to special interests, thus broadening the product portfolio.

Overall, the issue tree serves as a strategic framework for Karen Brown to explore various avenues for growth, emphasizing both revenue generation and cost management. It provides a clear roadmap for decision-makers to assess opportunities and prioritize initiatives that align with the company's objectives.

This slide is part of the Consulting Work Planning & Management PowerPoint presentation.

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