Structured Approach to Company and Competitor Analysis PPT

This PPT slide, part of the 120-slide Complete Management Consulting Toolkit PowerPoint presentation, outlines a structured approach to conducting a company and competitor analysis, essential for strategic decision-making. It is divided into 4 key sections, each detailing a critical phase of the analysis process.

The first section emphasizes the importance of acquiring a basic understanding of the company and industry. It suggests reading general information from the company's website and analyst reports, as well as establishing the company's position within the value chain. This foundational knowledge is crucial for contextualizing further analysis.

The second section focuses on determining the necessary data for the analysis. It stresses the need to ensure that all relevant background information is included, particularly data related to the strategic issues at hand. This step is vital for ensuring that the analysis is comprehensive and aligned with the project's objectives.

The third section discusses gathering and analyzing data. It highlights the variety of sources available for data collection and encourages the use of financial analysis techniques and product/channel analysis. Understanding the trade-offs that competitors face, such as niche versus scale, is also mentioned as a key consideration.

The final section is about evaluating the company. It suggests plotting competitor field maps to visualize market positioning and understanding relative competitive positions based on product/service offerings and channel usage. The slide recommends using the SWOT model to evaluate competitors and ensuring that the analysis directly addresses the questions that need answering.

Overall, this slide serves as a practical guide for executives looking to deepen their understanding of their company and its competitive environment, ultimately aiding in informed strategic planning.

This slide is part of the Complete Management Consulting Toolkit PowerPoint presentation.

These templates are created by trained McKinsey, BCG, and Porsche Consulting consultants and are the same used by MBB, Big 4, and Fortune 100 companies when performing Strategic Management Initiatives.

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