Strategic Framework for Market Positioning Decisions PPT

This PPT slide, part of the 58-slide Business Unit Strategic Plan Template Book PowerPoint presentation, titled "WHERE TO COMPETE?" outlines a strategic framework for identifying key areas of focus in a business's competitive strategy. It emphasizes the importance of defining target customers and market segments. The text prompts executives to consider which customer groups they aim to attract, which they are willing to serve without extensive resource allocation, and which segments they prefer to avoid. This triage approach helps clarify priorities and resource allocation.

Central to the slide are 4 interconnected elements: Customers, Geographic Markets, Channels, and Products. Each element plays a critical role in shaping the overall strategy. The Customers section directly addresses the need to identify and prioritize target segments. Geographic Markets explores the geographical scope of business activities, asking whether the focus is local, regional, national, or global. This aspect is crucial for determining market entry strategies and operational logistics.

Channels examine the distribution methods that will be employed to reach the target customers effectively. This includes evaluating which channels are most suitable for engaging different customer segments. Finally, the Products section focuses on the quality and breadth of the product line, prompting consideration of how product offerings align with customer needs and market demands.

Overall, this slide serves as a guide for executives to systematically assess their competitive positioning and make informed decisions about where to direct their efforts. By clearly defining these parameters, organizations can better align their strategies with market opportunities and customer expectations.

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Strategy Development Example Business Unit Strategy Market Entry Logistics Positioning