This presentation sets out a strategic review approach using a global food company as an example. This strategic review incorporates the review of the environmental scan and internal scrutiny and the identification, evaluation and recommendation of future strategic options to achieve the required returns. The approach includes the following steps:
• Perform environmental and internal assessment
• Develop hypothesis
• Review business performance
• Identify strategic options
• Evaluate strategic options and identify implications
• Develop business case/business model
• Identify the way forward
Specifically, two key value drivers were identified for this business unit – product mix and value chain configuration. And 12 strategic options are evaluated based on fit with global strategic objectives, channel attractiveness, value chain landscape and business performance.
The document provides a comprehensive analysis of the current market conditions, focusing on consumer trends, channel attractiveness, and the competitive landscape. It highlights the decline in demand for fats and oils due to increased health considerations and changes in lifestyle. The document also underscores the significance of retail margarine as the most attractive channel for XYZ, despite the intense competition and price sensitivity.
The strategic review identifies several critical gaps between current performance and required targets. It suggests exploring radical options to achieve a 12% total business return (TBR). The analysis includes a detailed evaluation of 12 strategic options, considering factors like channel mix, value chain complexity, and business performance. The document emphasizes the need for validating key assumptions, understanding transition costs, and investigating additional opportunities for improvement.
The environmental scan and internal scrutiny sections provide valuable insights into consumer trends and channel behavior. The document outlines the competitive environment, with key players like Goodman Fielder and Peerless influencing market dynamics. It also discusses the potential for growth in niche segments driven by health trends and technological advancements. The strategic agenda and value chain options sections offer a roadmap for achieving business objectives and enhancing value chain integration.
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