Framework for Integrated Market Sizing Analysis PPT

This PPT slide, part of the 22-slide Building a Market Model and Market Sizing PowerPoint presentation, outlines a structured approach to market sizing, emphasizing the importance of an integrated Excel model. It presents a clear progression through various steps necessary for building a robust market model. Step 0 identifies the core question that guides the analysis. This foundational question is critical, as it shapes the direction of the entire modeling process.

Step 1 focuses on sourcing data, highlighting the need for reliable and relevant information to inform the model. The quality of the sources directly impacts the integrity of the analysis. Step 2 involves structuring the data, which is essential for ensuring that the model can effectively process and analyze the information gathered.

At the center of the slide is the "Integrated Excel Model," which serves as the hub for all data inputs. This model allows for the synthesis of raw and derived data, making it easier to manipulate and analyze. The outputs from this model are varied and significant. They include 'What-if' results, which enable scenario analysis, and the distribution of outcomes that provide insights into potential market dynamics.

Optimal actions can be derived from the model, guiding strategic decisions based on the analysis. Lastly, the model allows for the confirmation or rejection of hypotheses, ensuring that the insights generated are grounded in data. The slide suggests that the process is iterative, with revised analysis and data requirements feeding back into the earlier steps, ensuring continuous improvement of the model. This structured approach is essential for any organization looking to make informed decisions based on market sizing.

This slide is part of the Building a Market Model and Market Sizing PowerPoint presentation.

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Market Research Continuous Improvement Scenario Analysis Market Sizing

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