This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Explore Human-Centered Design (HCD) by ex-McKinsey & Big 4 consultants. Transform your organization with actionable insights for customer-centric innovation. Human-centered Design (HCD) is a 18-slide PPT PowerPoint presentation slide deck (PPT) available for immediate download upon purchase.
Human-centered design (HCD) is a management framework that takes into account the human perspective in all steps of the problem-solving process. When applied to business, HCD means to reshape the entire organization and its capabilities system around the Customer Experience. This includes Strategy, Product Development, Operations, Marketing, Sales, Customer Service, among other functional areas relevant to the Customer Experience element at hand. This requires mobilizing Digital Technologies to build empathy with the customer.
There are 5 core principles organizations follow when they seek to transform into an HCD organization:
1. Embed HCD in everything we do
2. Build brand value holistically
3. Design for 3 years out
4. Establish new structures and teams
5. Nurture our existing Digital Culture
HCD represents a new way approach to business—one that is very similar to a startup environment. Consequently, practicing HCD often requires changing the existing organizational structure and operating model. The ultimate result of HCD is creating Digital Enterprise that maximizes Value Creation through Digital Transformation initiatives.
This presentation also delves into the practical application of HCD principles, providing actionable insights and best practices for embedding HCD into every facet of your organization. It emphasizes the importance of leveraging digital technologies to foster rapid feedback loops and continuous improvement. This approach ensures that your organization remains agile and responsive to customer needs, driving sustained growth and innovation.
The PPT outlines how to cultivate a digital culture that supports HCD, highlighting the need to break down silos and foster cross-functional collaboration. By adopting an entrepreneurial mindset, your organization can navigate the complexities of digital transformation and create a customer-centric environment. This comprehensive guide is essential for any executive looking to lead their organization through a successful HCD transformation.
Building brand value holistically requires an integrated approach across all organizational aspects. Brand expansion is crucial, necessitating alignment of elements like corporate office design, mobile app experience, and product placement with customer perceptions. As digital capabilities grow, the brand must reflect ambiance, features, voice, and emotional resonance at every customer touchpoint. A comprehensive evaluation of the Value Chain identifies digitally-driven opportunities that communicate the brand's value proposition. The goal is to create immersive experiences that meet customer needs, solve user problems, and foster emotional connections. Embedding the brand's meaning at the core of digital design ensures every interaction reinforces brand identity and enhances customer loyalty, deepening engagement and strengthening market position.
This PPT slide outlines 5 key principles for organizations undergoing a Human-Centered Design (HCD) transformation. The first principle, "Embed HCD in everything we do," emphasizes integrating HCD into all organizational aspects to foster customer-centric thinking. The second principle, "Build brand value holistically," advocates for aligning brand perception with customer needs. "Design for 3 years out" encourages a forward-thinking approach to anticipate future trends and customer demands. The fourth principle, "Establish new structures and teams," highlights the creation of agile teams to adapt to evolving customer needs. Finally, "Nurture our existing Digital Culture" underscores the importance of fostering a digital environment that supports innovation and responsiveness, essential for sustaining HCD initiatives. These principles collectively provide a framework for transitioning to a more customer-focused organization.
This PPT slide focuses on Human-Centered Design (HCD), emphasizing the restructuring of organizational functions to prioritize customer experience across departments such as Strategy, Product Development, Operations, Marketing, Sales, and Customer Service. It illustrates the interconnectedness of these areas, highlighting a flow of influence towards the customer. The transformation dismantles traditional silos, fostering collaboration and a unified focus on customer needs. Integration of Digital Transformation technologies enhances understanding and empathy towards customers, enabling organizations to gather insights and adapt offerings. Successful implementation of HCD requires a holistic view, where all departments contribute to improving customer experience, driving effective decision-making and business success.
This PPT slide outlines a strategic principle for digital enterprises focusing on establishing structures and teams that foster an entrepreneurial spirit. Key components include innovative working methods, cross-functional teams, and adjusted incentives to enhance the Digital Customer Experience. Cross-functional teams, composed of specialists from Strategy, R&D, User Experience Design, Industrial Design, Marketing, Sales, and IT, are formed for specific projects and disbanded upon achieving their objectives. Additionally, developing an ecosystem that nurtures vendor relationships is essential for maintaining a dynamic partner network. Informal structures, such as personal networks and communities of interest, facilitate information flow and collaboration, emphasizing the need for adaptability and teamwork in modern business environments.
Source: Best Practices in Customer Experience, Digital Culture, Human-centered Design, Digital Enterprise PowerPoint Slides: Human-centered Design (HCD) PowerPoint (PPT) Presentation Slide Deck, PPT Lab
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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