Customer-centric Segmentation   24-slide PPT PowerPoint presentation slide deck (PPTX)
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Customer-centric Segmentation (24-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Customer-centric Segmentation (24-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
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Customer-centric Segmentation (24-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Customer-centric Segmentation (24-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Customer-centric Segmentation (24-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
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Customer-centric Segmentation (PowerPoint PPTX Slide Deck)

PowerPoint (PPTX) 24 Slides FlevyPro Document

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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CUSTOMER SEGMENTATION PPT DESCRIPTION

This product (Customer-centric Segmentation) is a 24-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

Ever more B2C concerns are going all-out to develop Customer-centric organizations. Companies Organizations in Customer-centricity depend on some type of Market Segmentation.

Market Segmentations assist in understanding the customer more intimately. This understanding has to be based on solid data. Organizations are gathering immense amounts of data but are failing to derive real value from their effort.

A segment-centered model will work only when it is entrenched in the organization's Corporate Strategy, cuts through frontiers of all business units and functional departments, and gives well-defined and practical direction.

The following 4-phase approach to Customer-centric Segmentation provides the necessary wherewithal to develop and implement a successful Customer-centric Segmentation.

1. Delineate Purpose
2. Plan around Purpose
3. Functionalize Segmentation
4. Control Implementation

Organizations implementing this approach gain a considerable advantage in making Customer-centricity more than a catchphrase.

The slide deck also includes some slide templates for you to use in your own business presentations.

Evolving customer demands and expectations are compelling businesses to rethink their operating models. This PPT delves into how technology's exponential growth is reshaping customer behavior and marketing strategies. With 80% of the global population projected to have mobile telephony access and over 60% using smartphones or low-cost tablets, businesses must adapt to these changes. Customer expectations now prioritize convenience, flexibility, personalization, and global trends like the rise of women in the workforce.

The framework emphasizes the importance of a strategic or tactical approach to segmentation based on desired outcomes. Retail banks, for instance, cluster clientele by earnings or asset categories, while others focus on behavior and channel usage. The document provides a comprehensive guide on defining segmentation purposes, planning around these purposes, operationalizing the segmentation, and controlling the implementation process. This structured approach ensures that segmentation efforts are aligned with corporate strategy and deliver tangible business value.

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Source: Best Practices in Customer-centric Organization, Customer Segmentation PowerPoint Slides: Customer-centric Segmentation PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting

CUSTOMER SEGMENTATION PPT SLIDES

Unlocking Value from Customer Data: The Paradox

Managing Change and Expectations in Segmentation Implementation

Managing Change and Expectations in Segmentation Implementation

This PPT slide outlines the final phase of a customer-centric segmentation process, focusing on control implementation and expectation management. It emphasizes the critical role of change management in ensuring that segmentation efforts are effective. The text suggests that many organizations overlook the importance of aligning segmentation with business processes, which can lead to misunderstandings about the necessary changes.

A key point made is that controlling expectations from the outset is vital, particularly since many initiatives are launched with significant momentum, often referred to as "big bang" launches. These launches can create a false impression of the simplicity of the changes required to achieve the benefits of segmentation. The slide stresses that leaders must communicate a clear and consistent message to facilitate progress and understanding among stakeholders.

The interaction between senior executives and on-ground leaders is highlighted as a best practice. Regular engagement helps in reinforcing the message and gaining buy-in from staff, which is essential for successful implementation. The slide suggests that this collaborative approach serves as a coaching mechanism, ensuring that everyone involved is aligned with the objectives of the segmentation strategy.

Overall, the content serves as a reminder that effective control implementation requires not just technical adjustments, but also a strong focus on managing human factors and expectations. This dual approach can significantly enhance the likelihood of achieving desired outcomes in segmentation initiatives.

Framework for Effective Customer-Centric Segmentation

Four-Phase Framework for Customer-Centric Segmentation

Core Principles for Customer-Centric Transformation

Evaluating Customer Profitability in Segmentation Strategies


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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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