What are the top AI tools in 2020 for Sales? Download our FREE whitepaper on SFA. This is an exclusive promotion being run on LinkedIn.
  Please register (it's free!) or login to view the document preview.
If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)


BENEFITS OF DOCUMENT
  1. Customer Insight is used to build Postposition and Sales Campaign Framework
  2. Brand Building is used to build country specific Sources of Business, tailor messages and select Intelligent marketing mix
  3. Action plans Campaign Developmen Guidelines are used to ensure more Impactful campaign performance

DOCUMENT DESCRIPTION

In previous years the planning process has been very analytical; focusing on areas such as Patient Dynamics.

There is now more focus on Critical Intervention Points, which can identify specific decision making points where prescribing can be influenced. Previously there was a mass of IMS and other market research which is now focused on the development of prescriber funnels together with the identification of barriers to prescribing. Where there were previously only straight forward competitor comparisons, we now use the Brand Equity Diamond, which identifies emotional as well as rational benefits, and includes the Brand Identity and well as Brand Benefits. And where as before we have focused on the previous years performance we are now looking at Company?s operational effectiveness. Which allows learning from past experiences and current organizational limitations. Overall the strategic drivers are more clearly defined as the Sources of Business which allows the clear identification of where business can be successfully gained

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Pharma Brand Building PowerPoint document

 

Pharma Brand Building

Sold by BigPharma2000 (this author has 41 documents)

$99.00

ALL FEES INCLUDED
Add to Cart
  

This business document is categorized under the function(s): Health & Safety   Strategy, Marketing, & Sales  

It applies to Healthcare & Life Sciences.

File Type: PowerPoint (pptx)

File Size: 10.8 MB

Number of Slides: 183

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Jul 27, 2016
Most recent version published: Jul 27, 2016

Ask the Author a Question

Must be logged in Click here to log in




CUSTOMER TESTIMONIALS

"Your business framework guides help us add structure and clarity to what we're doing and I'm sure improve the output. They also save us a lot of time. Just in opportunity cost of our staff alone, these documents have paid for themselves many times over."

– VP of Marketing at a Multinational Corporation
  "Flevy has been proven to be an invaluable resource for our firm. We have used many of the documents in our client engagements as have found the content to be very thorough and professionally put together. Good to know a resource like this exists."

– Partner at a Management Consulting Firm




SELECT CUSTOMERS

Flevy has provided quality business documents to businesses and organizations of all sizes across the world—in over 60 countries. Below is just a very small sample of our customer base.



Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.



VIEW BY


Are you a business professional?
Join Flevy and sell your business documents.

Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.


CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

Digital Transformation Strategy
Listed under:  Information Technology  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
118-slide PowerPoint deck. Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends: - Social Media - [read more]
$89.00

Add to Cart View Details

Cost Reduction Opportunities (across Value Chain)
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
24-slide PowerPoint deck. This document details cost reduction opportunities across the Value Chain (as defined by strategist Michael Porter). Cost reduction initiatives are categorized in the areas of * Enterprise-wide Opportunities (includes Share [read more]
$39.00

Add to Cart View Details

1000+ Consulting Diagrams, Templates, Graphics & Icons
Listed under:  PowerPoint Templates  Strategy, Marketing, & Sales
View more from: Operational Excellence Consulting   Top Flevy Author [?]
1125-slide PowerPoint deck. This presentation is a mega-collection of over 1100 fully editable consulting diagrams, templates, graphics and icons to enhance your PowerPoint presentations, increase productivity and create visual impact. The above preview only [read more]
$49.00

Add to Cart View Details

875+ High Impact Presentation Templates
878-slide PowerPoint deck. This presentation contains pretty everything you are ever going to need to make your big presentation rock! You will find tons of templates on - 1. Coverpages 2. Section Dividers 3. Graphs and Charts 4. Text Layouts 5. Image [read more]
$20.00

Add to Cart View Details

Healthcare Business Capability Model
1-page PDF document. A business capability model for a Healthcare company. To be used as a core document for Enterprise Architects and EA work. Also very valuable to Business Architects and Business Architecture projects/programmes.
$30.00

Add to Cart View Details

Business Case Development Framework
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
32-slide PowerPoint deck and supporting Excel workbook. The Business Case is an instrumental tool in both justifying a project (requiring a capital budgeting decision), as well as measuring the project's success. The Business Case model typically takes the form of an Excel spreadsheet [read more]
$49.00

Add to Cart View Details

Service 4.0 Transformation
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
52-slide PowerPoint deck. Services companies are changing the way they offer and deliver services, driven by customer demands for a more customized, proactive, omnichannel, integrated, and data-driven service and enabled by emerging Digital Technologies. This is [read more]
$49.00

Add to Cart View Details

Insurance Company Business Capability Model
1-page PDF document. A business capability model for an Insurance company. To be used as a core document for Enterprise Architects and EA work. Also very valuable to Business Architects and Business Architecture projects/programmes.
$30.00

Add to Cart View Details

Business Case Opportunity Prioritization Guide
14-slide PowerPoint deck. This template provides guidance to prioritize a number of projects in a structured and logical way. The template is to be used as guidance when prioritizing initiatives/projects: The main objective of this template is to explain how [read more]
$29.00

Add to Cart View Details

Complete Business Frameworks Reference Guide
Listed under:  Organization, Change, & HR  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
388-slide PowerPoint deck. This is a very comprehensive document with over 350+ slides--covering 56 common management consulting frameworks and methodologies (listed below in alphabetical order). A detailed summary is provided for each business framework. [read more]
$199.00

Add to Cart View Details

Become your organization's resident expert on...

Digital Transformation
 
Strategy Development
 
Post-merger Integration (PMI)
 
Performance Management
 
Business Transformation
 
Organizational Culture (OC)
 
Organizational Design (OD)
 
Change Management
Interested in something else? Browse our 350+ Business Toolkits of best practices, each focused on a specific management topic.