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DOCUMENT DESCRIPTION

A key choice in any business strategy is 'where to play'. This understanding the market that the business chooses to compete in with a clear understanding of key customer, geographies, products, growth, value, competitors and shares etc.

A fundamental requirement for any market assessment is the ability to 'size' the market to help a business understand and make choices on the dynamics and drivers mentioned before.

Market sizing is an art - being a mixture of hard data and subjective inputs and having a clear methodology is an essential requirement to ensure these elements are managed correctly.

This powerpoint document is a Market Sizing 101 for those interested in developing a basic framework and methodology to build their skills upon.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Building a Market Model and Market Sizing PowerPoint document

 
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Building a Market Model and Market Sizing

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File Type: PowerPoint (pptx)

File Size: 173.3 KB

Number of Slides: 22 (includes cover, transition slides)

Related Topic(s): Market Research

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Initial upload date (first version): Oct 22, 2013

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