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Everything You Need to Know about Brand Licensing

English_&_Hebrew_Coke_labelsPete Canalichio is an expert with over 20 years of global experience in the areas of Brand Strategy and Brand Licensing, working with brands such as The Coca-Cola Company and Newell Rubbermaid. Recognized as a leading expert he is frequently asked to speak at branding and licensing conferences and leading business schools globally.

His firm recently published a series of training guides/webinars and videos on brand licensing to Flevy. See them listed below:

Brand Licensing Guidebook
Guide Only  /  Guide + Video

Defining Your Brand Licensing Gameplan
Guide Only  /  Guide + Video

Scouting for Playmakers
Guide Only  /  Guide + Video

Grooming Perennial Champions
Guide Only  /  Guide + Video

Signing Your Dream Team
Guide Only  /  Guide + Video

Getting Ready for the Draft
Guide Only  /  Guide + Video

Interested in other aspects of Corporate Marketing?  Take a look at our Marketing Plan Development Toolkit.

Brand Licensing Webinar Series Bundle – this includes all the guides listed above
Guide Only  /  Guide + Videos

About Flevy

Flevy (http://flevy.com) is the leading provider of premium business documents (such as business frameworks, financial models, and presentation templates). Our documents are of the same caliber as those used and produced by top tier consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. Most documents were developed by seasoned executives and consultants with 20+ years of experience. Improve the growth and efficiency of your organization by leveraging Flevy's library of business frameworks and analysis tools. Scroll down a bit further on this page to download some of our free business training guides.

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Complimentary Business Training Guides


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The Flevy Business Blog (http://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most articles have been contributed for management consultants and industry executives with over 20 years of experience. If you would like to contribute an article, please email our editor David Tang at [email protected].

Flevy (http://flevy.com) is the marketplace for premium business documents, such as management frameworks, presentation templates, and financial models. Our documents are of the same caliber produced by top tier consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. Learn more about Flevy here.


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