A lot has been written about brand personality, but for companies focused on creating the best product or service in their industry, crafting and showing your personality can seem like an unnecessary undertaking. So why take on the extra task? The answer is simple: to increase your revenue. A brand personality is the set of […]
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A good mobile marketing strategy is much more than having a mobile optimised site. At a time when users have increased internet consumption on mobile devices, it is crucial to invest in creating effective mobile marketing campaigns. It is important to count mobile as a main screen and devise ways to enhance experience for users […]
Driverless cars will be the next ubiquitous thing in the coming years. Although the future is abstract, few of the new age Technology companies like Tesla, Google, Uber and Apple are disrupting the automotive landscape previously dominated by Toyota, Volkswagen and Ford Motors, General Motors and NISSAN. The chip manufacturers of the likes of NXP […]
With social media and customer review websites, it’s easier than ever for customers to publicly state their opinion of your business dealings. Hopefully, this is a positive thing, and your experiences so far have been nothing but positive. The question in this digital age is how to ensure that your customers are getting the best […]
You wouldn’t have a business without your customers, which is why you must endeavor to ensure they are happy with your services. Yet, with so many factors influencing the customer experience, it can seem easier said than done. Take a look at the five steps to take to enhance the customer experience. An Omnichannel Approach […]
Consumers don’t make purchases based on logic, they make them based on their emotions. This was a key philosophy of the late Zig Ziglar, the superstar salesman who went on to become a leading motivational speaker and trainer. This means that if you want to ensure as many of you first-time customers as possible remain […]
Editor’s Note: Dr. Stephen Sweid is a pioneer of Breakthrough Strategy thinking. He has published a series of training guides on the Breakthrough Strategy, which you can find on Flevy here. Stephen has also been a guest on our podcast, Business Executive Interviews. You can listen to his interview here. Recently, Stephen has also published a comprehensive presentation on Multicultural Synergy. […]
Having an e-commerce platform is part and parcel of any successful business operation. At present, online retail growth is three times faster than the entire retail industry in general. The Business Insider estimates that e-commerce sales will amount to $436 billion by the end of this year, a number that is projected to grow by […]
Editor’s Note: The Natural Evolution of Things is an in-depth is a 5-part series that describes 13 the catalysts of Organizational Change and Competitiveness, based on the theme of Michael Porter’s Five Forces. To read the full series, take a look at the author’s profile page found here. * * * * Continued from part 4… Technology […]
How do you craft effective strategic plans in a world where your next biggest competitor might not even exist yet? By developing strategic agility. These days it’s amazing – and more than a bit disconcerting – how quickly a product, service or business model can go from a position of market leader to obsolescence. Which […]
You probably already know what a CRM system is, but you are probably wondering why it is important to take it mobile. Having a mobile CRM strategy allows connecting a sales team to customer data through a mobile CRM application. A key benefit of using a mobile CRM is that it allows a sales force […]
Editor’s Note: The Natural Evolution of Things is an in-depth is a 5-part series that describes 13 the catalysts of Organizational Change and Competitiveness, based on the theme of Michael Porter’s Five Forces. To read the full series, take a look at the author’s profile page found here. * * * * Continued from part 3… Value […]
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