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dynamics

The Future Is Now: Improve the Future via Strategy Dynamics

Have you heard of Strategy Dynamics?  Most people haven’t. Strategy Dynamics is a framework to explain our current performance–and to develop and execute strategies for improving our future performance of our organization.  This approach emphasizes building and sustaining the resources and capabilities necessary to succeed. Strategy Dynamics focuses on performance over time. The overarching objective of […]

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strategy_map

What Is a Strategy Map?

If you’re familiar with the strategic management framework Balanced Scorecard, you may have also come across the concept of a Strategy Map.  After all, a Strategy Map is a core element of the formulation of a Balanced Scorecard.  Both frameworks were developed by Robert Kaplan and David Norton. Wikipedia defines a Strategy Map as: A […]

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2017: The Year of Video Marketing [INFOGRAPHIC]

We’ve seen a lot of changes occur in the internet marketing landscape over the years. Ever since brands started to use internet marketing instruments more actively, a lot of notable internet marketing instruments became the most widely used tools in various campaigns. SEO and content marketing are still the two most popular instruments brands use […]

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core competence model

What Qualifies as a Core Competency?

The concept of Core Competencies was first introduced by C. K. Prahalad and Gary Hamel in 1990, in their article The Core Competence of the Corporation.  Since then, this term has become part of the general business vernacular. Companies constantly claim various things to be part their “core competences.”  But, are these really Core Competences?  How […]

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How to Start Your Own Driving School

With self-driving cars already on our roads today, driving seems to be an endangered skill much like horse riding became 100 years ago. However, it’s going to be some time before that actually happens and currently many people still want to learn how to drive correctly. This makes starting a driving school a very lucrative […]

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strategic_cycle

Why Can’t People Be More Strategic?

Why Aren’t They More Strategic? This is an area of much frustration for many of our clients. They feel that their people don’t think strategically or apply enough creativity to recommended solutions. The executives then have to do their staff’s strategic thinking themselves, often delegating less as a result. This can leave them feeling quite […]

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7Ps

3 Tips for Dialing In Your Target Market When You Don’t Fall In That Category

In general, people go with what they know. It can be hard to relate or understand something if you’ve never experienced it. And while marketing a business requires the skill of thinking outside yourself, it’s often easier said than done. However, in order to find success, you’ve got to be able to understand your target […]

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turtleskate

Why “Best Practice” May Not Be Best Practice

The term “best practice” came to common usage during the benchmarking craze of the 1990s. Since then, it has been pursued by many “learning” organisations, supported by a burgeoning consulting industry who claim to have uncovered the best ways to do everything from strategic planning to systems reengineering. The promise is quite compelling: “Benefit from […]

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Tips for Keeping Your Branding Consistent on Social Media

With social media quickly becoming the top way for businesses to brand themselves, attention must be paid in keeping your branding consistent and on message. The last thing you want to do is leave followers/visitors confused by your social media posts. Instead it’s about engaging with people, building brand awareness, and growing your client/customer base. […]

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napolean

Win Like Napoleon–Think Neuro-Strategy!

Why Napoleon? We all know that Napoleon had magnificent victories at Toulon, Tivoli (perhaps his greatest of all time), The Pyramids and Austerlitz – but what can we learn about his approach to strategy and winning? And what’s the connection with neuroscience? Well, it turns out that Napoleon unknowingly used an understanding of neuroscience to […]

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Learn to Affect Customer Behavior Using the Theory of Planned Behavior

How can you change the behavior of your customers?   Try the Theory of Planned Behavior. The Theory of Planned Behavior (TPB) is an established behavioral psychological theory that links beliefs and behavior. It was developed by Icek Ajzen in 1985 and since been applied to studies of the relations among beliefs, attitudes, behavioral intentions, and behaviors in various […]

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competition_dder

3 Powerful Frameworks for Analyzing the Competitive Landscape

It goes without saying that understanding the competitive landscape is crucial to identifying competitors and succeeding in the market.  Consulting firms, such as Corporate Business Solutions Reviews, and academic strategists over the years have studied countless organizations and derived several competitive analysis frameworks.  A few examples include: Porter’s Five Forces Industry Lifecycle Analysis Strategic Groups […]

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