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Two Steps to a Better Digital Marketing Strategy

You could have built the strongest and most durable business in the world, but without a solid digital marketing strategy, you’re going to struggle. No matter how good your branding, your employees, or your products, if you don’t reach customers, then you’re simply not going to make any sales! An effective digital marketing strategy is […]

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Entrepreneurship is a Lesson in Going Against the Grain

Young founders tend to look at entrepreneurship as a rapid-fire journey to wealth where the heavy lifting is performed by other people. The idea of following a familiar path to success – the shortcut that works every time – is fanciful, but rarely does business success follow a standard formula. Founders Who Follow Existing Formulas […]

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Boxing inside the Box!

In different occasions and inspirational speeches, I usually hear a very popular advice–“think outside the box”–and once I reflect on myself, I always find it hard. The problem could be mine. However, let’s elucidate the disparity between thinking inside and outside the box and reach a viable conclusion about what’s much practical to be sought. […]

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Tips for Properly Onboarding New Employees

You not only want to be able to recruit top talent at your company, but you should also have a desire to retain these new employees. One way of doing that is to know how to properly be on board with them, so they’re comfortable at your company and in their role. If they feel […]

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4 Excellent Ways to Make Your Restaurant Stand Out

They say that the restaurant business will never really go out of fashion because it is based on one of the fundamental needs of the human race; we all have to eat! However, the modern restaurant is much more than just a place to eat, and given how competitive the trade is and how often […]

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How to Make Your Business More Consumer-Focused

If your business does not have a complete focus on meeting the needs of your customers, then your position in the marketplace is unpredictable. No matter the quality of your product, the efficiency of your marketing, or the tech resources that you use, if you’re not consumer-centric, then your business is going to falter. Creating […]

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Four Ways to Regulate Your Business’s Finances

When it comes to a personal business, every entrepreneur knows that regulating the company’s finances is the most important – although often the most complex –element of the endeavor. Many companies do not regulate their business’s finances effectively, which can result in bankruptcy and debt, even if your company is making money. Here are a […]

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Maximizing Profits in Your Construction Business

Construction businesses are among some of the oldest around today, and they are only increasing in popularity as time goes on. With humble roots, some businesses have gone on to reach global success, while others enjoy a substantial income from local clients. Maximizing profits in any business is a tricky task, and construction is no […]

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Why Will Live Chat Make Your Small Business Grow?

Why? Everyone is looking for ways to impulse the growth of their business, and you are not the exception. There are several ways to accomplish so, and bringing an excellent customer service is one of them, one of the most important. Today we are going to talk about a channel in concrete: live chat. You […]

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4 Best Practices for Outsourcing Customer Service & Increasing Revenue

According to a 2017 poll, an estimated 51 percent of U.S. consumers say they would refuse to do business with a company if they endured repeated poor customer service. To say this is an anomaly, however, would be specious at best. Still, with this figure representing more than half of all American consumers, it’s safe to say […]

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Premeditated Application of Four Strategic Business Models (Domino’s Pizza Case Study)

The word “strategy” is one of the most misunderstood and misinterpreted concepts in business literature. Business strategy is in some cases defined only as a business’s high-level plan for achieving particular business goals. Strategic policies have great results once they trigger successful business development, an authoritative demanding position, and effective financial operation. If the high-level […]

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Exposing the Myth of Content Is King – How to Increase Online Visibility the Right Way

Businesses around the world are waking up to how vital online visibility is. When you take to the internet to market your brand, you’re given a wide range of potential customers to attract to your products — from those interested in online shopping to those interested in an online service, people are always in abundance […]

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