Flevy Management Insights Case Study

Enhancing COSO Internal Control in Consumer Packaged Goods

     Joseph Robinson    |    COSO Internal Control


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in COSO Internal Control to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The mid-sized consumer packaged goods company faced challenges in maintaining robust internal controls amid rapid expansion and diversification, leading to complexities in financial reporting and compliance. By reinforcing its COSO Internal Control framework, the company achieved significant improvements in operational efficiency, risk management, and financial performance, highlighting the importance of aligning internal controls with strategic goals.

Reading time: 6 minutes

Consider this scenario: The organization is a mid-sized consumer packaged goods company facing challenges in maintaining robust internal controls due to rapid expansion and diversification of its product portfolio.

With a significant increase in market demand, the company has scaled operations, but this has led to complexities in financial reporting, compliance, and risk management processes. The organization seeks to reinforce its COSO Internal Control framework to manage risks effectively, ensure compliance, and optimize financial performance.



The initial hypothesis is that the organization's rapid expansion has outpaced the development of its internal control system, leading to inefficiencies and increased risk exposure. Another hypothesis could be that there is a lack of integration and standardization across the control environment due to the diverse nature of the new product lines. Lastly, it is possible that the existing internal control framework is not adequately aligned with the strategic objectives of the company, impacting its ability to achieve operational excellence.

Methodology

A comprehensive 5-phase approach to enhancing the COSO Internal Control framework will provide the company with a structured pathway to achieving a robust control environment. This process will help in identifying weaknesses, aligning controls with strategic goals, and ensuring compliance and risk mitigation.

  1. Assessment of Current State: Evaluate the existing internal control framework, identifying gaps and areas of non-compliance. Key questions include: What are the current control mechanisms? Where do the inefficiencies lie? What are the risks associated with the gaps identified?
  2. Strategic Alignment: Align the internal control objectives with the company's strategic goals. Activities include setting control objectives, identifying critical control points, and ensuring that controls are designed to support strategic initiatives.
  3. Risk Assessment and Control Design: Conduct a thorough risk assessment to prioritize risks and design appropriate controls. Considerations include the likelihood of risk occurrences, potential impact, and the design of preventive and detective controls.
  4. Implementation Planning: Develop a detailed implementation plan, including timelines, responsibilities, and resource allocation. Key analyses include change management strategies and communication plans to ensure smooth transition.
  5. Monitoring and Continuous Improvement: Establish monitoring mechanisms and continuous improvement processes. This phase focuses on setting performance metrics, regular reporting, and updating controls as necessary in response to changes in the business environment.

For effective implementation, take a look at these COSO Internal Control best practices:

COSO Internal Control - Implementation Toolkit (Excel workbook and supporting ZIP)
Internal Control System - COSO's Framework (72-slide PowerPoint deck)
COSO Framework (158-slide PowerPoint deck)
COSO Framework (28-slide PowerPoint deck)
View additional COSO Internal Control best practices

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Anticipated Executive Questions

Understanding the strategic alignment of controls is crucial for the C-level suite. Executives will appreciate the focus on prioritizing controls that directly support business objectives, ensuring that investments in internal control enhancements drive value.

Implementation planning is often a concern for executives who are aware of the complexities involved in change management. The approach includes a comprehensive communication strategy and stakeholder engagement plan to facilitate adoption and minimize resistance.

Continuous improvement is vital for adapting to the ever-changing business landscape. Executives will be reassured by the establishment of KPIs and regular reviews to ensure controls remain effective and aligned with business needs.

Expected Business Outcomes

  • Increased operational efficiency through streamlined controls.
  • Reduced risk exposure and enhanced compliance with regulatory requirements.
  • Improved financial performance due to better risk management and control optimization.

Potential Implementation Challenges

  • Resistance to change among employees accustomed to existing processes.
  • Integration of new controls with legacy systems and processes.
  • Ensuring consistency in the application of controls across diversified product lines.

COSO Internal Control Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in COSO Internal Control. These resources below were developed by management consulting firms and COSO Internal Control subject matter experts.

Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated.
     – John E. Jones

  • Percentage reduction in control deficiencies.
  • Time taken to close identified gaps in the control framework.
  • Frequency of internal control reviews and updates.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

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Typical Deliverables

  • Internal Control Enhancement Plan (PowerPoint)
  • Risk Management Framework (Excel)
  • Control Design Document (Word)
  • Implementation Roadmap (PowerPoint)
  • Monitoring and Reporting Template (Excel)

Explore more COSO Internal Control deliverables

Additional Executive Insights

For executives, understanding the interplay between Strategic Planning and COSO Internal Control is critical. An internal control system that is tightly aligned with the company's strategic direction not only mitigates risks but also acts as a catalyst for achieving strategic objectives.

Leadership is key in driving the successful implementation of an enhanced internal control framework. Executives must champion the initiative, ensuring that the importance of robust controls is communicated across the organization.

Culture also plays a pivotal role in the effectiveness of internal controls. A company culture that emphasizes accountability, transparency, and risk awareness contributes to the overall strength of the control environment.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Increased operational efficiency by 15% through the streamlined integration of controls across all product lines.
  • Reduced risk exposure by 25% and achieved 100% compliance with regulatory requirements within 6 months post-implementation.
  • Improved financial performance, evidenced by a 10% increase in net profit margins due to optimized risk management and control processes.
  • Achieved a 30% reduction in control deficiencies within the first year following implementation.
  • Significantly reduced the time taken to close identified gaps in the control framework from an average of 180 days to 90 days.
  • Established a bi-annual frequency for internal control reviews and updates, enhancing the company's responsiveness to changes in the business environment.

The initiative to enhance the COSO Internal Control framework has been a resounding success, as evidenced by the key results summarized above. The alignment of internal controls with the company's strategic goals has not only streamlined operations but also significantly reduced risk exposure and improved financial performance. The reduction in control deficiencies and the halved time to close identified gaps underscore the effectiveness of the implementation plan and the robustness of the new control framework. However, the success could have been further amplified by addressing potential resistance to change more proactively through targeted training and engagement initiatives. Additionally, leveraging technology to automate some of the control processes could have yielded even greater efficiencies and cost savings.

Based on the outcomes and insights gained, the recommended next steps include the exploration and integration of automation technologies to further optimize control processes. Additionally, a focus on enhancing change management strategies will be crucial to minimize resistance for future initiatives. Continuous training and development programs should be established to reinforce a culture of accountability, transparency, and risk awareness. Finally, it is recommended to conduct a comprehensive review of the newly implemented controls after another year to assess their effectiveness and make necessary adjustments in alignment with evolving business strategies and environments.


 
Joseph Robinson, New York

Operational Excellence, Management Consulting

The development of this case study was overseen by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: COSO Framework Reinforcement for Ecommerce in Health Supplements, Flevy Management Insights, Joseph Robinson, 2025


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