Pricing Strategy is a systematic approach to setting and adjusting prices that aligns with business economics, competitive position, and customer value perception. It goes beyond a simple "cost plus margin" formula.
Most organizations treat Pricing as a tactical function controlled by Sales or Finance. The organizations that extract the most value treat it as a strategic lever with dedicated governance and cross-functional accountability. A 1% price increase typically delivers 8-11% profit improvement when implemented with supporting evidence and deliberate customer communication.
That makes Pricing a higher-return investment than most volume-focused strategies. Volume growth takes time and requires sustained marketing and sales effort. Price optimization can move the profit needle in a single quarter.
The gap between successful and unsuccessful Pricing initiatives is about rigor, not courage. Pricing decisions require defensible logic, market validation, and a communication strategy explaining the value uplift. Without that foundation, price increases trigger competitive response or churn that negates the profit benefit.
38-slide PowerPoint, Excel template
$49.00
$49.00, 38-slides + supplemental tools, Best for: Pricing managers or product marketers building data driven pricing strategy and sensitivity analyses for product launches
EDITOR'S REVIEW
This deck pairs a data-driven pricing framework with an embedded Price Sensitivity Financial Model in Excel, giving real-time analytics for pricing decisions. It covers Pricing Strategy, Pricing Approach, Price Sensitivity Analysis, and Pricing Tactics, and includes a 5-phase Price Sensitivity Analysis with an Excel-based model for practical application. It will be most valuable to pricing managers and product marketing teams preparing for a product launch or pricing pilot, where data-backed sensitivity insights are needed. [Learn more]
47-slide PowerPoint
$39.00
$39.00, 47-slides, Best for: Executives leading market-entry or new-product launches needing value-based pricing strategies.
EDITOR'S REVIEW
This deck distinguishes itself by tying value-based pricing to a four-phase process and anchoring it with the Pricing Staircase framework, providing a concrete path from value discovery to price setting. It includes a case example around an automated call center solution that illustrates how value drivers translate into pricing structure in practice. It's especially useful for executives steering market-entry or new-product launches who need a disciplined, value-aligned go-to-market approach. [Learn more]
56-slide PowerPoint
$49.00
$49.00, 56-slides, Best for: Pricing strategy teams developing value-based pricing and quick-win optimizations for growth
EDITOR'S REVIEW
This deck distinguishes itself by pairing a practitioner-focused pricing playbook with a clear, three-step framework, authored by ex-McKinsey consultants. It anchors pricing strategy around Scope, Quick Wins, and Optimize, and includes tangible deliverables such as a Quick Wins assessment tool, a customer behavior analysis framework, and price-elasticity measurement tools. The resource will be most beneficial to pricing teams, finance functions, and marketing leaders who need to translate pricing theory into concrete actions and early, measurable improvements in profitability. [Learn more]
133-slide PowerPoint
$179.99
$179.99, 133-slides, Best for: Pricing managers and strategists leading a structured workshop to set OEM, distributor, and new-product pricing.
EDITOR'S REVIEW
This deck distinguishes itself by pairing a hands-on workshop format with a built-in pilot-launch pathway, delivered across 130 slides that cover implementation alongside OEM, distributor, and new-product pricing. It bundles practical case studies and step-by-step guidance to move from planning to piloting pricing initiatives. This makes it particularly useful for pricing teams facilitating client workshops or internal price-realignment efforts, where structured decision-making and repeatable processes are essential. [Learn more]
63-slide PowerPoint
$89.99
$89.99, 63-slides, Best for: Pricing managers and sales enablement teams executing a price increase rollout across product lines.
EDITOR'S REVIEW
This deck stands out by centering the execution phase of price increases, coupling a Pricing Action Maturity Model with concrete, practitioner-focused tools to move from planning to action. It contains a Recommended Price Movement (RPM) template, internal and external messaging frameworks, training materials for account reps, and a tracking scorecard, all embedded within 63 slides. Built for pricing managers and sales leaders overseeing cross-functional price increase programs, this toolkit helps teams align on roles, metrics, and a structured workplan to drive rollout success. [Learn more]
23-slide PowerPoint
$39.99
$39.99, 23-slides, Best for: Pricing managers and sales leaders executing account-level price increases with sales enablement and exception controls
EDITOR'S REVIEW
This deck stands out by presenting price-increase execution as a disciplined, cross-functional program that couples a tactical playbook with embedded sales-force training materials. Its emphasis on aligning internal stakeholders and maintaining a disciplined timeline makes it particularly helpful for teams seeking to institutionalize price-management practices across pricing, sales, and finance. [Learn more]
24-slide PowerPoint
$29.00
$29.00, 24-slides, Best for: Pricing strategists and B2B sales leaders building margin-focused pricing and wargaming workshops
EDITOR'S REVIEW
This deck stands out by pairing a Dynamic Wargaming Study with a five-building-block framework for B2B pricing, translating competitive insights into actionable playbooks. The Dynamic Wargaming Study section simulates market conditions to test pricing decisions against anticipated competitor moves and customer responses. It will be especially valuable for pricing strategists, analysts, and B2B sales teams running strategic planning sessions or workshops on pricing dynamics. [Learn more]
67-slide PowerPoint
$59.99
$59.99, 67-slides, Best for: Aerospace aftermarket pricing managers needing market-based, segment-driven spare parts pricing and rollout plan
EDITOR'S REVIEW
This deck stands out by pairing a market-based, segment-driven pricing framework with a defined parts segmentation approach and a practical implementation plan, moving beyond theory into actionable steps. It embeds a data-driven distinction between “loyalist” and “shopper” purchasing behaviors to tailor pricing by segment, a detail that isn’t evident from the title. This deck is well suited for pricing managers and strategy teams in aerospace aftermarkets seeking to align pricing with competitive dynamics and execute a segment-focused rollout. [Learn more]
23-slide PowerPoint
$29.00
$29.00, 23-slides, Best for: Pricing strategists and executives preparing tactical pricing responses or market-entry pricing workshops in price-sensitive industries
EDITOR'S REVIEW
This deck stands out by treating price wars as a structured strategic contest guided by 5 rules of engagement—Prepare for Battle, Pick the Battlefield, Choose Our Enemy, Stay under the Enemy Radar, and Align Revenues with Cost Structure—rather than a simple price-cut race. It also analyzes the trade-offs between skimming and penetration pricing and includes slide templates you can drop into internal presentations. This framework is particularly useful for pricing strategists and leadership teams running tactical responses or market-entry workshops in price-sensitive industries, helping them align pricing moves with value-chain dynamics rather than relying on cost alone. [Learn more]
25-slide PowerPoint
$29.00
$29.00, 25-slides, Best for: Pricing managers and executives designing pricing strategy, execution, and governance for product launches and portfolio pricing
EDITOR'S REVIEW
This deck stands out by tying a six-pillar Strategic Pricing Management framework to governance and operating-model guidance, making pricing decisions feel more actionable than a pure strategy outline. Notably, it foregrounds Pricing Operating Models—with centralized versus decentralized options—and ships with templates for pricing strategy, execution, governance, and data management. This deck will be most useful to pricing managers, executives, consultants, and sales teams during strategic planning, new product launches, or governance workshops to ensure pricing aligns with corporate goals. [Learn more]
Pricing Strategy Templates and Presentation Frameworks
A barrier to implementing Pricing discipline is the lack of a structured presentation format. Pricing decisions require buy-in from Finance, Sales, and Operations. Each function evaluates the decision through a different lens. Without a shared framework, these functions create conflicting narratives that slow decision-making.
A well-designed Pricing presentation leads with economic rationale. It shows competitive benchmarking, customer willingness-to-pay data, and the impact of a 1-2% price increase on profit. It addresses segments where price increases carry elevated churn risk and proposes alternatives like bundling or value-add features instead of straight price increases.
It includes a rollout plan with communication templates, sales objection handling, and contingency scenarios if early customer response is negative. The goal is not to convince customers they should pay more. The goal is to help internal stakeholders understand why the increase is justified and how to execute it without damaging the relationship.
PowerPoint (25)
Excel (6)
MS Word (1)
PDF (3)
