Design-driven Culture (PowerPoint PPT Slide Deck)

This PPT slide presents the "Streamlined Design Process" within the Braided Design Model, emphasizing how Design, Strategy, and Technology interact cohesively. It outlines a structured approach that integrates these 3 functions to drive innovation and enhance user experience.

The "Frame" section highlights the initial steps, focusing on mapping business opportunities and understanding market dynamics. It suggests identifying user needs and experience principles while also considering current technology trends. This foundational work sets the stage for effective collaboration across the 3 domains.

Next, the "Cocreate" phase emphasizes the importance of customer feedback in refining problem statements and defining the value proposition. Engaging customers and experts through workshops is crucial for co-creating optimal experiences. This collaborative approach ensures that the solutions developed are aligned with user expectations and market demands.

The "Prototype" section stresses rapid prototyping and iterative design. Building prototypes allows for real-time feedback, which is essential for refining the product. The agile planning for technology development is also mentioned, indicating a flexible approach to adapting to new insights.

The "Validate" component focuses on usability testing and assessing the alignment of technology and processes with overall business strategy. This ensures that the solutions not only meet user needs, but also fit within the broader strategic framework.

Lastly, the "Govern" section addresses the need for establishing best practices tied to business strategy, ensuring ongoing investment and evolution in the innovation process. This governance model is vital for sustaining momentum and adapting to future challenges.

Overall, the slide encapsulates a comprehensive approach to integrating design, strategy, and technology, providing a clear roadmap for organizations aiming to enhance their innovation capabilities.

This PPT slide presents the McKinsey Customer Decision Journey, a structured framework aimed at understanding and analyzing customer interactions throughout their purchasing process. It outlines 4 key stages that customers typically experience when deciding to buy a product.

The first stage, labeled "Initial Consideration Set," describes the moment when a customer first thinks about making a purchase. At this point, they identify a set of brands that they are inclined to consider. This initial phase is crucial as it sets the foundation for the customer’s future actions.

The second stage, "Active Evaluation," occurs when the customer actively seeks information about the brands in their consideration set. This phase involves researching options, comparing features, and gathering insights to make an informed decision. It’s a critical juncture where customers weigh their choices against each other.

The third stage, "Moment of Purchase," signifies the actual transaction. This is when the customer decides to buy and completes the purchase at a retailer. The experience during this moment can significantly influence customer satisfaction and loyalty.

Finally, the "Post-purchase Experience" stage emphasizes the importance of what happens after the purchase. Customers reflect on their buying experience, which can shape their expectations for future purchases. This stage highlights the cyclical nature of the journey, as positive or negative experiences can lead back to the initial consideration phase for subsequent purchases.

Understanding these stages allows organizations to tailor their strategies effectively, ensuring they meet customer needs at each point in the journey.