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Over time, we are seeing the growing importance of Customer Experience. As it becomes more and more difficult to separate the experience of buying and using the product, we are seeing many cases where customers prioritize the buying experience to the performance of the product itself.

To truly prioritize and deliver excellence in Customer Experience, our organization needs to adopt a Design-driven Culture. In this presentation, we discuss the 4 core elements to a Design-driven Culture:

1. True Customer Understanding
2. Empathy in Organization
3. Streamlined Design Process
4. Acting Quickly

Additional topics discussed include Competitive Advantage, Customer Decision Journey, Braided Design Model, Four Wall Approach, Minimum Viable Product, and others.

This deck also includes templates for your own business presentation.

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Source: Design-driven Culture PowerPoint document

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Design-driven Culture

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Customer Experience, Customer Decision Journey, Corporate Culture, Service Design

Number of Slides: 24

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Upload date (first version): May 1, 2017

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