Customer-centric Segmentation (PowerPoint PPTX)

DESCRIPTION

Ever more B2C concerns are going all-out to develop Customer-centric organizations. Companies Organizations in Customer-centricity depend on some type of Market Segmentation.

Market Segmentations assist in understanding the customer more intimately. This understanding has to be based on solid data. Organizations are gathering immense amounts of data but are failing to derive real value from their effort.

A segment-centered model will work only when it is entrenched in the organization's Corporate Strategy, cuts through frontiers of all business units and functional departments, and gives well-defined and practical direction.

The following 4-phase approach to Customer-centric Segmentation provides the necessary wherewithal to develop and implement a successful Customer-centric Segmentation.

1. Delineate Purpose
2. Plan around Purpose
3. Functionalize Segmentation
4. Control Implementation

Organizations implementing this approach gain a considerable advantage in making Customer-centricity more than a catchphrase.

The slide deck also includes some slide templates for you to use in your own business presentations.

Evolving customer demands and expectations are compelling businesses to rethink their operating models. This PPT delves into how technology's exponential growth is reshaping customer behavior and marketing strategies. With 80% of the global population projected to have mobile telephony access and over 60% using smartphones or low-cost tablets, businesses must adapt to these changes. Customer expectations now prioritize convenience, flexibility, personalization, and global trends like the rise of women in the workforce.

The framework emphasizes the importance of a strategic or tactical approach to segmentation based on desired outcomes. Retail banks, for instance, cluster clientele by earnings or asset categories, while others focus on behavior and channel usage. The document provides a comprehensive guide on defining segmentation purposes, planning around these purposes, operationalizing the segmentation, and controlling the implementation process. This structured approach ensures that segmentation efforts are aligned with corporate strategy and deliver tangible business value.

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Source: Best Practices in Customer-centric Organization, Customer Segmentation PowerPoint Slides: Customer-centric Segmentation PowerPoint (PPTX) Presentation, LearnPPT Consulting